By Chip Potter
The unprecedented growth of the digital media marketplace may seem daunting to many entrepreneurs trying to break into the world of the creative industries, but as we learned in Professor James Webster’s class, Understanding Media Markets, it actually provides tremendous opportunity.
Understanding “Big Data” is absolutely crucial to sustained success in marketing, as it provides target user data to a point never before seen. Professor Webster’s class focused on the history of media, how marketers use it today, and how we can utilize it in the creative industries to better understand our target, and how our target perceives our message. (more…)
