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Hanzhe Chi

From: Wenzhou, Zhejiang, China

Undergraduate Institution: The Ohio State University – All Campuses

Undergraduate Study: Communication Technology Major

Area(s) of Interest: Music, Photography, Video/Digital Media, Arts/Music Festivals, Entrepreneurship, Gaming

Experience: During my undergraduate time, I completed several research papers in communication studies, one of which was published in an academic journal. I also interned at a gaming company NetEase, where I worked on social media promotion and marketing for several major game updates and participated in operational decision-making

Ideal role in 10 years: I hope to become a department head or senior manager at a gaming, social media, or internet company

What led you to enroll in the MSLCE program at Northwestern University?

I chose MSLCE because it combines Northwestern’s strong academic reputation with a practical, career-oriented curriculum that closely aligns with my career goals.

Favorite song/movie/podcast/show/festival/exhibition?

I like J-POP, especially artist like Mafumafu, Eve, etc. My favorite movie is the Lord of the Rings trilogy.

What aspect of the MSLCE program are you most excited to experience? (i.e. specific class, site visit, IDEA fund, internship, etc.)

I’m curious about the internship opportunities.

If you could have lunch with one person living or dead, who would it be and why?

I would love to have lunch with Cao Xueqin, the author of Dream of the Red Chamber. Since he passed away before completing the novel, I see this as one of the great unfinished regrets in world literature. I would love to hear his own thoughts and interpretations of the characters and story, especially the parts that remain open to interpretation. Being able to hear his perspective firsthand would be an unforgettable experience.

If you had to describe yourself in three words they would be…

Kind, patient, resilience

If you could donate one million dollars, which cause/organization would you choose to support?

Animal welfare organization or stray animal shelter.

Letong Chen

From: Shanghai, China

Undergraduate Institution: Shanghai Conservatory of Music

Undergraduate Study: Arts Management Major

Area(s) of Interest: Music, TV/Film, Arts/Music Festivals

Experience: I managed operations for a projection mapping open call and developed an art residency initiative

Ideal role in 10 years: Creative Industries Executive

What led you to enroll in the MSLCE program at Northwestern University?

That it combines foundational business training and deep, industry- specific coursework in the creative sector

Favorite song/movie/podcast/show/festival/exhibition?

My favorite movie is Frances Ha

What aspect of the MSLCE program are you most excited to experience? (i.e. specific class, site visit, IDEA fund, internship, etc.)

Internship

If you could have lunch with one person living or dead, who would it be and why?

Greta Gerwig, she proves you can be intimate, funny, and ambitious all at once

If you had to describe yourself in three words they would be…

Honest, observant, resilient

If you could live anywhere in the world, where would it be?

Phuket, Thailand

Vivi Chang

From: Shanghai, China

Undergraduate Institution: ArtCenter College Of Design

Undergraduate Study: Film Production Major

Area(s) of Interest: TV/Film, Photography, Video/Digital Media, Entrepreneurship, PR/Marketing

Experience: I studied Film at ArtCenter College of Design and previously interned at Publicis Groupe, where I worked on social media and content strategy for Maserati China

Ideal role in 10 years: I hope to run my own creative studio, developing global projects across film, advertising, and emerging media

What led you to enroll in the MSLCE program at Northwestern University?

I’ve worked in both film and marketing, and I wanted to learn more about the business side of creative industries. That’s what drew me to MSLCE

Favorite song/movie/podcast/show/festival/exhibition?

My favorite song is I Will Always Love You by Whitney Houston, and my favorite movie is In the Mood for Love

What aspect of the MSLCE program are you most excited to experience? (i.e. specific class, site visit, IDEA fund, internship, etc.)

I’m most excited about the Power of Pitching and Persuasion course. I took a similar class during undergrad and learned a lot from it, so I’m excited to take it further at MSLCE

If you had to describe yourself in three words they would be…

Approachable, organized, and capable. I’m easy to talk to and work with, I love planning ahead, and I’m confident in getting things done

If you could live anywhere in the world, where would it be?

The Dolomites, Italy

If you could donate one million dollars, which cause/organization would you choose to support?

I would use it to provide menstrual products, health education, and medical care to women and girls in underserved communities

Aishah-Nyeta Brown

From: Roanoke, Virginia

Undergraduate Institution: George Mason University

Undergraduate Study: Climate Change and Society Major

Area(s) of Interest: Music, TV/Film, Visual Arts, Performing Arts, Theatre, Photography, Video/Digital Media, Arts/Music Festivals, Entrepreneurship, PR/Marketing, Gaming

Experience: Working for a story consultancy for the age of climate change, Good Energy. Starting my own Children’s media production company

Ideal role in 10 years: Major Arts production studio owner and creative director

What led you to enroll in the MSLCE program at Northwestern University? The thirst to learn and grow in a sector that desperately needs innovation, collaboration, and community. I love the combination of classes and the endless possibilities that can come from truly learning in them.

Favorite song/movie/podcast/show/festival/exhibition?

Wendal and Wild

If you could have lunch with one person living or dead, who would it be and why?

Zendaya Coleman. She is a true artist how is my age and I would love to be able to have a day where I just talk to her or hang out

If you had to describe yourself in three words they would be…

Ambitious, Autistic, and Grounded

If you could live anywhere in the world, where would it be?

A semi remote beach town that also has mountains (Puerto Escondito, Mexico)

If you could donate one million dollars, which cause/organization would you choose to support?

Mom’s Clean Air Force

If someone made a movie about your life, what would it be called and who would play you?

Desperately Mundane Starring Tatyana Ali (alive) Eartha Kitt (Dead)

Which leader or influential figure inspires you the most and why?

Ryan Coogler; his artisty

Sierra Branson

From: Moorhead, Minnesota

Undergraduate Institution: Minnesota State University: Moorhead

Undergraduate Study: Film Production Major, Creative Writing, and Film Studies Minor

Area(s) of Interest: Music, TV/Film, Fine Arts, Performing Arts, Theatre, Arts/Music Festivals, Entrepreneurship, PR/Marketing

Experience: Interning at the Smithsonian’s National African American Museum to help plan a Hip Hop Block Party to support the 2022 Hip Hop Anthology

Ideal role in 10 years: Head of a streaming company, series regular in a TV show, executive producer, Director of a Museum

What led you to enroll in the MSLCE program at Northwestern University?

I want to expand my knowledge of the entertainment industries and invest in the communities and networking opportunities the program has to offer

Favorite song/movie/podcast/show/festival/exhibition?

Some of my favorite TV shows are Friends, Stranger Things and Heated Rivalry

What aspect of the MSLCE program are you most excited to experience? (i.e. specific class, site visit, IDEA fund, internship, etc.)

I am most excited for meeting new people within the industry and learning from my classmates’ experiences

If you could have lunch with one person living or dead, who would it be and why?

Jacob Tierney! He has created a series that has become a world wide phenomenon and I would love to discuss his creative process and how he made it all happen

If you had to describe yourself in three words they would be…

Empathetic, Authentic, Curious

Which leader or influential figure inspires you the most and why?

Billie Eilish has been a big inspiration for me. She stays true to herself and to her artistic vision, creating her music and videos as authentically as possible at such a young age

Rahsaan Booker

From: Maywood, Illinois

Undergraduate Institution: University of Illinois: Chicago

Undergraduate Study: History Major, Social Justice Minor

Area(s) of Interest: Music, TV/Film, Fine Arts, Performing Arts, Theatre, Arts/Music Festivals, Entrepreneurship, PR/Marketing

Experience: Interning at the Smithsonian’s National African American Museum to help plan a Hip Hop Block Party to support the 2022 Hip Hop Anthology

Ideal role in 10 years: Head of a streaming company, series regular in a TV show, executive producer, Director of a Museum

What led you to enroll in the MSLCE program at Northwestern University?

I met a person who graduated from the program and it led me to do research on MSLCE

Favorite song/movie/podcast/show/festival/exhibition?

Favorite movies are Malcolm X, Lion King, and Iron Claw

What aspect of the MSLCE program are you most excited to experience? (i.e. specific class, site visit, IDEA fund, internship, etc.)

I’m most excited about the idea fund and Rick Morris’s course on Arts and Entertainment Law

If you could have lunch with one person living or dead, who would it be and why?

Paul Robeson because he was a renaissance man who used his platform for a noble cause

What would you most like to win?

Emmy, SAG Award, or a Grammy

If you had to describe yourself in three words they would be…

Curious, resilient, creative

If you could live anywhere in the world, where would it be?

Chicago, Altadena, or Costa Rica

If you could donate one million dollars, which cause/organization would you choose to support?

I would donate to Injustice Watch organization

If someone made a movie about your life, what would it be called and who would play you?

It would be called Resilience: The Rasaan Booker Story. I’d want to be played by Caleb McLaughlin

Which leader or influential figure inspires you the most and why?

Paul Robeson because he was a Columbia Law graduate, All-American football player, and major Hollywood actor and singer, and used his platform to speak against colonialism and war

Paige Andresen

From: Dubuque, Iowa

Undergraduate Institution: Northwestern University

Undergraduate Study: Art Theory and Practice

Area(s) of Interest: TV/Film, Visual Arts, Video/Digital Media, PR/Marketing

Experience: Rotary Youth Leadership, management in the service industry

Ideal role in 10 years: Production designer

What led you to enroll in the MSLCE program at Northwestern University?

A desire to combine my educational background and interest in art, design & storytelling with my management skills to forge a unique career in the post-AI entertainment economy

Favorite song/movie/podcast/show/festival/exhibition?

One Battle After Another

What aspect of the MSLCE program are you most excited to experience? (i.e. specific class, site visit, IDEA fund, internship, etc.)

Internship

What would you most like to win?

Academy Award for Best Production Design

If you had to describe yourself in three words they would be…

Prescient, equanimous, and multi-faceted

If someone made a movie about your life, what would it be called and who would play you?

The Crucible with Anna Kendrick

Introducing B2M: An Accelerated Path from Your Northwestern Bachelor’s to a Master’s in Leadership for Creative Industries

Northwestern University undergraduates interested in building careers across entertainment, media and the arts now have a new way to take the next step.

The Bachelor’s to Master’s (B2M) program offers eligible Northwestern undergraduate students an accelerated pathway to the MS in Leadership for Creative Enterprises (MSLCE) in the School of Communication. Designed for students who want to pair their undergraduate education with graduate-level leadership training, B2M provides a streamlined route toward a master’s degree focused on the creative industries.

Build the Business and Leadership Skills Behind Creative Careers

Today’s creative industries extend far beyond traditional arts and entertainment roles. From film, television and music to digital media, marketing, design, technology and emerging platforms, organizations need professionals who understand both creative work and the strategy behind it.

MSLCE brings these worlds together. Students develop skills in leadership, strategy, marketing, finance, analytics and innovation while exploring how different sectors of the creative economy intersect. The program draws students from a wide range of academic and creative backgrounds, creating an interdisciplinary environment that reflects the industries graduates will enter.

Why Consider the B2M Program?

For Northwestern students already thinking about careers in creative industries, B2M provides an opportunity to begin planning for graduate study while completing an undergraduate degree. The accelerated pathway allows eligible students to build on their Northwestern experience and transition into MSLCE for focused graduate training and professional development.

Students also continue to access to the broader Northwestern and Chicago creative communities, industry professionals, experiential learning opportunities and a network of peers pursuing careers throughout the creative economy.

Is B2M Right for You?

B2M may be a strong fit for Northwestern undergraduates interested in combining their existing academic or creative expertise with the business, leadership and strategic skills needed to navigate the evolving creative economy.

Whether your interests are in entertainment, media, arts, marketing, design, technology or another part of the creative industries, B2M offers a pathway to turn those interests into the next stage of your Northwestern education.

Interested in learning more? Explore B2M eligibility, program requirements and the application process, or connect with the MSLCE team to discuss whether the program fits your goals.

B2M Program Page

 

Industries in Focus: Four Paths to the Theatre

 

The Theatre and Live Performance creatives in the MSLCE program arrived from four different starting points — a Loyola theatre major’s office at the Goodman, a fifteen-year career in Los Angeles indie film, a community theatre audition in Indianapolis at age twenty-one, and a childhood in Blaine, Minnesota that began with a violin at age two. None of them came to MSLCE to learn how to act. Each came to learn how to build something around the acting: a company, a community, a sustainable career, a wider creative life.

What follows is a look at four students working through that question from four distinct angles.

The Self-Made Path: Trent Hawthorne-Richards

Trent Hawthorne-Richards did not grow up in theatre. He grew up an only child in Indianapolis, finding “solace in different mediums” — film, TV, music, writing. “I’ve always been a cerebral person,” he says. “I really think about my thoughts and try to jot them down.”

His path into performance was almost accidental. At twenty, through a friend who was a rap artist, he met a woman who passed his name along to a community theatre casting director. He nearly didn’t go. “Something in me was telling me, you know, you should go. So I kind of chickened out at first.” He called and asked if he could come another day. They said Saturday. He went. He got the role on the spot. “It’s been trials and tribulations of becoming an actor ever since.”

What followed was self-taught. Without the money or resources to hire collaborators for the work he wanted to make, Trent went to school for the technical side: camera, editing, lighting, audio production. His undergraduate degree is in Media Arts and Science from Indiana University’s Luddy School of Informatics. The model in his head wasn’t a theatre tradition. It was Jay-Z and Roc-A-Fella Records. “Jay-Z was trying to get signed. He couldn’t get signed. And he decided to create his own thing with his team.” His father owned a business; his mother freelanced. “I’ve always been like, you can do the thing. Create your own life. You don’t really have to live by other people’s rules.”

MSLCE has pushed him in directions he wasn’t expecting. “Inside of class and outside of class, it has taught me to be more assertive, more direct, more empathetic, more collaborative.” The team projects, in particular, have been a source of friction and growth. “I feel like I best work alone. I like to work at my own time.” Group deadlines have forced a discipline he didn’t have. They’ve also given him what he calls “a loose blueprint” for life after the program. Class assignments mostly take the shape of consulting work, and he has already begun consulting for a company he was previously doing marketing for. He doesn’t see that as a detour from his art. “There’s nothing wrong with funding your creative pursuits.”

Asked what he wants after graduation, he resists the framing. “I don’t want to put myself in a box. I want to be a working, thriving, successful actor. Successful creative artist. That could be acting. That could be musically. Could be comedy.”

The Multi-Hyphenate: Maelea

Maelea introduces themself as a jack of all trades, and the inventory backs it up. Violin since age two. Piano. Singing. Musical theatre and regular theatre, on stage and backstage. Visual art in 2D and 3D. Costumes. Props. “I was just a Broadway kid. And an art kid.” They are from Blaine, Minnesota, a small suburb near the Twin Cities, where they did extensive work with Hennepin Arts as part of both the Legacy Project and Critical Review.

The Legacy Project, they say, was “for students of color who were inspired by Hamilton and like diversity and wanting to create representation…basically expanding what people of color can do.” Critical Review took them backstage at productions across the Twin Cities, where they met working actors and directors including, memorably, the actor who played the Phantom in Phantom of the Opera. The reviewers who came to their own shows weren’t always kind. “I was the only person in Pippin who didn’t get an award.”

Maelea is a part-time MSLCE student, taking one or two classes a term, which they describe as “a blessing and a curse,”  the blessing of stretching the program out, the curse of having to choose. “I’ve been offered so many courses to take, and deciding what I want to do in such a little amount of time” has been their hardest challenge. The classes have moved them beyond what they call “a performance-based way of thinking” into networking, branding, and marketing, areas they had not seriously considered before.

The leadership lesson they name is unusual. “I think taking care of yourself. Often as leaders, people are encouraged to go the extra mile and push themselves and push others. But what makes people successful is the ability to take a step back, recognize your limits, and ask for help when needed.” They credit their independent study advisor, Laverne McKinnon, for that lens. McKinnon’s weekly Substack on burnout has reframed their thinking, and a TED Talk McKinnon gave in the Philippines hit Maelea’s Filipino family roots in a particular way.

Their family, they note, would have preferred a more practical path. “I come from a Filipino family, and they’re, like, let me be a nurse.” They describe themself as “the loved black sheep”, the one breaking the mold, with parents who “poured a lot of money, a lot of driving hours, a lot of miles” into their training anyway.

The Insider Going Deeper: Olivia Ash

Olivia Ash is the student with the clearest pre-existing relationship to theatre as both art and infrastructure. She studied theatre at Loyola University Chicago with minors in musical theatre, marketing, and management. Her time at Goodman Theatre as a Development Events Coordinator gave her, in her words, “insight into how nonprofit theatre is structured and funded.”

She came to MSLCE to move from the field’s interior into its leadership. “Theatre has always been the love of my life,” she says. “It gave me a sense of home and continues to help me understand life and the world around me.” The program, she says, “has really expanded my perspective. I’m being exposed to new industries and ways of thinking, and it’s teaching me the discipline and leadership skills I need to eventually run my own company.”

Her ambition is specific: artistic director, university teacher, shaper of future artists.

The Ensemble Builder: Zach Kanner

Zach Kanner has been an actor for more than fifteen years, much of it in the Los Angeles indie film scene and ensemble spaces like East Coast Orphans. The longer he worked inside ensembles, the more he found his attention drifting outward. “I started to look outward and understand that I had this great network of friends around me, and we could create something real.”

That shift turned him into a community builder. He began hosting creative salons: gatherings designed to put artists in the same room and let them try things in front of each other. He spent last year doing it with intention. “I just wanted to get the creative people in my life to come together in a place where they could safely share things, get critique if they wanted to, or experiment with things artistically…things that weren’t necessarily in their wheelhouse.” One recent salon, hosted at a fellow MSLCE student’s apartment, drew classmates from across the cohort and their partners. Zach himself used the night to play with a Shakespeare monologue and mask work. Others brought music, AI-driven collaborations, and projects in progress. “I felt like the whole thing worked. People got to know everyone else’s hidden talents. There was sharing, collaborating, taking some artistic risks.” A beat later, dry: “The pizza was really good too.”

MSLCE is the next phase: the business and operational education to turn that instinct into infrastructure. “In the MSLCE program, I’m learning management, how to read a balance sheet, and even how data science can support the arts which are all things I never had touched before.”

One thing the program has changed for him is something he would have flatly rejected a decade ago: networking. “I always had a negative outlook on networking. I always thought of it as kind of phony and mercenary and cringe. I never liked doing it.” MSLCE reframed it. “Approaching it with curiosity is a really helpful paradigm shift. It’s a lot closer to just hanging out and being curious than I gave it credit for. And there’s also a newfound confidence that I have something to bring to the table.”

His vision for what comes next is unusually concrete. “To be a connector, an artistic homemaker, and eventually open an ensemble theatre that expands into a film festival space, a gallery, maybe even a coffee shop or bookstore. Something that becomes a true community space.” The phrase artistic homemaker came to him mid-conversation and stuck. “I have been really interested in creating spaces where creative people can come together and share ideas and create new things together. I get a lot of satisfaction being the relative between two people — they meet, and then they go off and do something really cool on their own. It gives me so much happiness.” Then, half-laughing at himself: “A mother hen bringing little creative chicks together.”

On and Off the Stage

What ties these four together is a shared recognition that the stage, on its own, is not enough. Trent is consulting for a marketing company while he builds his acting career. Maelea is moving from performer toward someone who also understands branding. Olivia is studying the structures she has already worked inside. Zach is learning to read a balance sheet.

MSLCE teaches them how to build the systems around the work  to lead collaboratively, to fund what they make, to engage audiences with intention. They are part of a growing network at Northwestern redefining what it means to work in live performance: not as solo artists waiting for the next role, but as builders of the spaces where the next role can exist.