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Shifting Business Models and Exhibitions at the wndr Museum

by Samantha Sartori

In grad school, we read a lot of case studies.

This quarter in our Business Models course, we’re discovering the importance for companies to be able to shift their business model when the time is right.

So when we took a visit to wndr museum and met with their team, it ended up being a live case study for us. We saw first-hand how this local, interactive art museum is learning to shift its model. (more…)

Everything You Need to Know: Applying for the MSLCE Program

Our program is truly unique. Specific to creative industries, Northwestern’s MS in Leadership for Creative Enterprises (MSLCE) empowers professionals with the tools and skills to advance creative work across entertainment, media and the arts.

We help you develop an entrepreneurial mindset for the business side of creative industries. To do this, you’ll learn in the classroom, of course—but you’ll also learn from your peers and their diverse professional and personal experiences.

Academic qualifications matter during the application process, but they aren’t the only factor. Let’s take a closer look at each step and what you need to know! (more…)

Build Your Toolkit: Career Advice from the Inside Track on Marketing and PR for the Arts and Entertainment

by Samantha Sartori 

This winter quarter, our cohort had the opportunity to get an inside perspective on career paths in the marketing and PR sector of the arts and entertainment. This mini-series event featuring hiring decision-makers was all about leveraging the best set of tools to get your resume to the top of the stack and how to succeed during the job interview.

Here’s some of the sound advice we learned in order to execute a smooth job search and land the role. (more…)

A Balancing Act: Executive and Artistic Leadership in the Performing Arts Speaker Series

by Samantha Sartori

Day and night.

Yin and yang.

Left and right.

You can’t have one without the other.

The same holds true for performing arts organizations: you can’t have the artistic side without the executive side.

Our MSLCE Speaker Series this winter set out to demystify how the two sides come together to connect the creative and artistic vision with an organization’s business strategy. Erica Daniels, Executive Director of the Victory Gardens Theater, and Al Heartley, Managing Director of Northwestern’s own Virginia Wadsworth Wirtz Center for the Performing Arts, spent an evening talking about their journeys from performer to performing arts business executives. (more…)

Is the MSLCE Program Right for Me?

Searching for the right master’s program can be daunting. How do you know when you’ve found the right fit?

To help you decide whether Northwestern’s MS in Leadership for Creative Enterprises (MSLCE) program might be for you, we’ve pulled together some valuable information. These topics often come up as prospective students consider a degree. Uncovering the answers may help you find your right fit. (more…)

How Cinespace Film Studios is Supporting a Growing Industry in Chicago

by Samantha Sartori 

Support. Whether providing resources, aiding financially or bearing some of the weight, every company needs support to be successful.

When we think about the creative industries, we often focus on the creative work they’re doing, the art or content that’s being made. But none of that would be possible without the behind-the-scenes support.

In Chicago’s budding film and television industry, one company is integral in supporting this growth: Cinespace Film Studios. Our cohort took a trip to the Cinespace studios to talk to its leaders and learn about how the company and its programs are supporting the Chicago community. (more…)

A Little Bit of Creative History: Understanding the Creative Industries with Jake Smith

by Samantha Sartori 

When signing up for a master’s program focused on business knowledge for the creative world, the last thing I thought I would be taking was a history course. However, after our first lecture, I knew Professor Smith’s Understanding the Creative Industries would be integral to knowing how the arts, media and entertainment worlds operate. (more…)

Use Your Network: Film/TV Industry Connect

by Samantha Sartori

Networking. Who do you know? Who do they know? How can you bridge the connection? In this day and age, job hunting is all about networking.

Enter EPICS: the External Programs, Internships and Career Services in the School of Communication offers many opportunities for students to network with organizations they may want to explore for future careers. This past month, EPICS hosted the Industry Connect Night for students interested in careers in television and film. Northwestern alumni and other professionals from different organizations throughout Chicago came to campus to discuss their career paths, take questions and offer advice. (more…)

The Chicago International Film Festival: An MSLCE perspective

by Imani Davis

There are so many things in Chicago that can quench the creative thirst of MSLCE students looking to make the most of their time in the program. A hallmark of the film community in the city is the Chicago International Film Festival (CIFF), founded in 1964. There are a variety of ways for people to get involved in the festivities outside of being an attendee; attending Industry Days, Volunteering, and Interning. This year, I volunteered at the festival and had the privilege of interviewing MSLCE alum Yuki Solomon ’19, who was a programming intern reporting to artistic director, Mimi Plauche at the time of our interview and who now works as Special Events Coordinator for the festival. (more…)

Finding Just the Right Fit

A passionate writer and storyteller, Samantha Sartori ’20 loved being part of the television production program in high school. She excelled at working on stories for the educational-access channel and filming clips for district broadcasting. (more…)