When Jim Webster, professor at Northwestern University’s School of Communication, went to college for the first time in Fall 1969, it was a tumultuous time. The country was in the throes of the Vietnam War and President Nixon had moved U.S. troops into Cambodia. In Spring 1970, many college campuses simply shut down and canceled
Tag: media markets
By Poorvi Nair Ever wanted to know how many people visit the top social media sites in the world? Or how much time each person spends on Facebook, Instagram, or Twitter, and what demographics are visiting these sites? This winter quarter, many students took Understanding Media Markets: Users, Makers, Metrics, which explored the metrics side
By Chip Potter The unprecedented growth of the digital media marketplace may seem daunting to many entrepreneurs trying to break into the world of the creative industries, but as we learned in Professor James Webster’s class, Understanding Media Markets, it actually provides tremendous opportunity. Understanding “Big Data” is absolutely crucial to sustained success in marketing,