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Tag: media markets

How Data is Permeating the Media Marketplace

When Jim Webster, professor at Northwestern University’s School of Communication, went to college for the first time in Fall 1969, it was a tumultuous time. The country was in the throes of the Vietnam War and President Nixon had moved U.S. troops into Cambodia. In Spring 1970, many college campuses simply shut down and canceled

MSLCE Students Get Deeper Understanding of Digital Audience Creation

By Poorvi NairEver wanted to know how many people visit the top social media sites in the world? Or how much time each person spends on Facebook, Instagram, or Twitter, and what demographics are visiting these sites?This winter quarter, many students took Understanding Media Markets: Users, Makers, Metrics, which explored the metrics side of the

MSLCE Media Markets Class Gives Students Unique Perspective of Digital Media

By Chip PotterThe unprecedented growth of the digital media marketplace may seem daunting to many entrepreneurs trying to break into the world of the creative industries, but as we learned in Professor James Webster’s class, Understanding Media Markets, it actually provides tremendous opportunity. Understanding “Big Data” is absolutely crucial to sustained success in marketing, as