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Category: Faculty + Courses

Presenting The Future: Marketing Strategies in Creative Industries

By Brenna C. CroninWith NBC executives present, the 2019 MSLCE cohort presented their marketing plans for the future of NBC Universal, our class case study and learning sponsor this quarter. Charged with designing a rebranding strategy for NBCU, the cohort underwent nine weeks of research, design, and implementation of our brand concepts. “The project for

Students Learn How to Organize Creative Ideas into Successful Enterprises in Jennifer Kim-Matsuzawa’s and Allison Henry’s Business Models Class

By Joshua BaggettHarnessing creative energy into a thriving business requires an understanding of the underlying framework that supports and sustains various business ventures. During the Winter 2019 quarter, Jennifer Kim-Matsuzawa’s and Allison Henry’s “Business Models” class offered MSLCE students an in-depth overview of the key elements businesses need to meet growth, hit profitability targets, and

Learning By Doing: Cultural Non-Profit Organizations with Larissa Buchholz

By Brenna C. CroninWith an emphasis on strategic planning, understanding boards and governance, and the role of executive leadership in nonprofit organizations, Professor Larissa Buchholz led our cohort through an intensive nonprofit leadership training course this winter quarter. Deep dives into volunteer management, the role of social media, audience development, fundraising, and corporate partnerships, paired

MSLCE Students Look Inward, Learn to Define Leadership with Professor Brenda Booth

by Thomas WallOn the first day of Professor Brenda Ellington Booth’s Personal Leadership Insights course, a simple question was posed to the class: what is leadership?As students in a master’s program called “Leadership for Creative Enterprises,” it’s a question that we hadn’t yet taken the time to truly consider. Professor Booth asked us to see

Economics for Creatives

By Claudia EncinasThere seems to be a rumour going around that creative minds and numbers don’t mix, and we are therefore afraid to even think about financial aspect of our various pursuits. Professor Cory Sandrock, however, proved to us that that isn’t always the case during his Economics of Creative Enterprises course for the MSLCE

Clear Mission and Purpose: A Visit with Orbert Davis

By Brenna C. CroninFrom his school band program where he met the trumpet, to prestigious jazz degrees at Depaul University and Northwestern University, there is no question of the power of music over Orbert Davis’ life. He built his career path from a studio musician in the “jobbing” economy, to four successful business ventures, including

“It’s All About The Why”: Personal Brand Session Covers LinkedIn Tips + More

By ALYSSA HOLCOMB‘Tis the season to be applying… As the current MSLCE cohort inches closer and closer to summer internship season, the EPICS team has been hosting a series of events geared towards preparing students for interviews and beyond. A recent session, led by Associate Director of EPICS Jonah Zeiger, covered personal branding. More specifically,