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Tag: James Webster

How Data is Permeating the Media Marketplace

When Jim Webster, professor at Northwestern University’s School of Communication, went to college for the first time in Fall 1969, it was a tumultuous time. The country was in the throes of the Vietnam War and President Nixon had moved U.S. troops into Cambodia. In Spring 1970, many college campuses simply shut down and canceled

MSLCE Students Get Deeper Understanding of Digital Audience Creation

By Poorvi Nair Ever wanted to know how many people visit the top social media sites in the world? Or how much time each person spends on Facebook, Instagram, or Twitter, and what demographics are visiting these sites? This winter quarter, many students took Understanding Media Markets: Users, Makers, Metrics, which explored the metrics side

Faculty Spotlight: Northwestern Professor James Webster Discusses the Future of Audience Behavior

For our first Faculty Spotlight of the 2017-2018 academic year, we interviewed Northwestern Professor James G. Webster about media audiences. Webster researches audience measurement, the behavior of media audiences, and media industries. In the responses below, he discusses misconceptions about audiences, how to determine “a hit,” and predictions for the future of audience behavior.

MSLCE Media Markets Class Gives Students Unique Perspective of Digital Media

By Chip Potter The unprecedented growth of the digital media marketplace may seem daunting to many entrepreneurs trying to break into the world of the creative industries, but as we learned in Professor James Webster’s class, Understanding Media Markets, it actually provides tremendous opportunity. Understanding “Big Data” is absolutely crucial to sustained success in marketing,

MSLCE Professors Head to Japan for ICA16

By Jacob L. Nelson Two MSLCE professors recently joined thousands of others in Japan for the 66th Annual Conference of the International Communications Association (ICA). Northwestern professors James Webster and Aymar Jean Christian were two of about 3,000 attendees who made the long trip to Fukuoka, Japan for the five-day meeting of academics and industry