By Poorvi NairEver wanted to know how many people visit the top social media sites in the world? Or how much time each person spends on Facebook, Instagram, or Twitter, and what demographics are visiting these sites?This winter quarter, many students took Understanding Media Markets: Users, Makers, Metrics, which explored the metrics side of the
Tag: James Webster
For our first Faculty Spotlight of the 2017-2018 academic year, we interviewed Northwestern Professor James G. Webster about media audiences. Webster researches audience measurement, the behavior of media audiences, and media industries. In the responses below, he discusses misconceptions about audiences, how to determine “a hit,” and predictions for the future of audience behavior.
By Chip PotterThe unprecedented growth of the digital media marketplace may seem daunting to many entrepreneurs trying to break into the world of the creative industries, but as we learned in Professor James Webster’s class, Understanding Media Markets, it actually provides tremendous opportunity. Understanding “Big Data” is absolutely crucial to sustained success in marketing, as
By Jacob L. Nelson Two MSLCE professors recently joined thousands of others in Japan for the 66th Annual Conference of the International Communications Association (ICA). Northwestern professors James Webster and Aymar Jean Christian were two of about 3,000 attendees who made the long trip to Fukuoka, Japan for the five-day meeting of academics and industry
By Jacob Nelson Northwestern professor James Webster, who has a new book out that focuses on the effects of a proliferation of media choices in the digital age, talked about media audiences in an interview with the American Press Institute published last week. Webster, who is teaching a course this quarter about media audiences in
By Jacob Nelson The MS in Leadership for Creative Enterprises kicked off its first Speaker Series event last week with a discussion about media audiences and big data. Northwestern professor James Webster, who has a new book out that focuses on the effects of a proliferation of media choices in the digital age and is
This is the continuation in a series on faculty teaching in the MS in Leadership for Creative Enterprises program. By Jacob Nelson When you decide you want to watch a movie, how do you decide which one? Do you go to the recommendations on Netflix? The selection on Amazon Prime? Or do you ask your