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MSLCE Student Joe Giovannetti Begins Summer Internship at La Jolla Playhouse

By Joe Giovannetti

The La Jolla Playhouse is a regional theatre just north of San Diego, California, with an ambitious mission: “La Jolla Playhouse advances theatre as an art form and as a vital social, moral and political platform by providing unfettered creative opportunities for the leading artists of today and tomorrow. With our youthful spirit and eclectic, artist-driven approach we will continue to cultivate a local and national following with an insatiable appetite for audacious and diverse work.”

This is the theatre where I will be completing my internship this summer!
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MSLCE Course Puts Globalization in Sociological Perspective

By Leslie Zhu

Growing up, “globalization” meant a geography class with an international focus. But as an international student studying in the U.S., globalization has morphed into the process by which I submerge myself into this diverse country. So what is globalization, really? Through the MSLCE Culture and Globalization course, I found the answer comprises more contexts than I thought before.

A physical location is a synthesis of all the elements that support people’s lives. In the frame of creative fields, a place could include fashion, television, music, movies, fine arts, and the high-end food industry. In this smaller and smaller world, globalization tells the relationships and the synergy among all the different locations. Also, it is also about how different places still keep their characteristics when assimilation is the dominant trend. (more…)

MSLCE Students Work with Transcultural Exchange in Nonprofit Organization Course

By Leslie Zhu

“I really like that we can work on a project that is associated with a real nonprofit organization”, said Joe Giovenetti during the last meeting of our Cultural Nonprofit Organizations course. Most students feel the same way.

This course was distinct from our other classes. Our assignment came from an actual client, the Transcultural Exchange, and the whole class worked on it as one team. (more…)

Northwestern Professor Rick Kolsky Offers Students Invaluable Insight in Brand Management

By John Hounihan

Conversation. Insight. Problem Solving.

Any MSLCE student will tell you that these are some of Professor Rick Kolsky’s tools for marketing strategy. A bonafide player in the marketing consultation world, his stories of Smucker’s and Discovery Kids bring with them not only the theory of effective brand management and marketing, but the experience of someone who has been in the room for big marketing decisions. (more…)

Gail Berger Pushes MSLCE Students to Create Their Own Visions for Leadership


By 
Joe Giovannetti

“What makes a great leader?”

The students of the MSLCE 2016-2017 cohort pondered this question on the first day of their spring semester elective, “Leading Creative Teams.” Many of the students were excited to enroll in this class, after first meeting Gail Berger in the fall for a Professional Teamwork Seminar. Now, in that moment, they worked together to come up with a list of qualities that make a great leader, and those that make a “not-so-great” leader.
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Cubs VP of Marketing Visits MSLCE, Talks Capitalizing on Both Success and Failure

By John Hounihan

“Join the Cubs on the most remarkable journey in all of sports. Trust the process, and we’ll bleed Cubbie Blue together.” How do you strategize branding when a product is bad? With most cases, you fix the product. And when that’s not possible? You find value another way. In the case of the Chicago Cubs, that was all about generating buy-in from their most loyal customers.  Consequently, “when the team broke the curse, they knew we meant it all along.” This was the message brought to us by Alison Miller, Vice President of Marketing for the Cubs. Alison visited Rick Kolsky’s course on Marketing Strategies in Creative Enterprises last week, and we ventured into the world of sports marketing with the case of the 2016 World Series champs. (more…)

E. Patrick Johnson Talks Turning ‘Sweet Tea’ from Book to Stage to Film

By Joe Giovannetti

E. Patrick Johnson is the Chair of the Department of African-American Studies and Carlos Montezuma Professor of African American Studies and Performance Studies in the Weinberg College of Arts and Science at Northwestern University. Try and say that five times fast! However, even bigger than E. Patrick Johnson’s title is his infectious personality, which he shared with the MSLCE cohort when he dropped by for their final Faculty Talk of the spring quarter.

With research interests in black gender/sexuality studies, performance studies, ethnography, oral histories, and spirituality, Johnson is a widely published author and founder/director of the Black Arts Initiative at Northwestern. However, Johnson decided to share his journey working on a project close to his heart: Sweet Tea: Black Gay Men of the South. (more…)

Ellen Wartella Talks Children’s Media Research with MSLCE Students

By John Hounihan

In studying entertainment, many MSLCE students have seen the power that media can have in shaping young minds.

Movies, television, and live performance are so often in front of modern youth, that we must make sure that we are cognizant of the types of media we create for children. Ellen Wartella, our latest faculty talk guest, is a giant in the world of educational media, and her research has had wide effect in television and digital video content for children. (more…)

Sam Raimi, Director of ‘Spider-Man’ and ‘Evil Dead’ Trilogies, Talks Storytelling with Northwestern Students


By Leslie Zhu

“Why not have a guy who made The Evil Dead for $350,000 do Spider-Man?” Bruce Campbell wondered jokingly from the the set of Spider Man 2.

This memory was one of many that director Sam Raimi shared with Northwestern students during a talk at Harris Hall on May 2. Raimi’s eclectic career has seen him directing small-budget cult hits like The Evil Dead to huge comic book blockbusters like the original Spider-Man trilogy.

As he discussed making independent films in Michigan as a kid, making blockbuster, big budget movies with huge film studios, or producing work to help budding filmmakers, one pattern became clear: What matters most to Raimi is telling a good story.

While Sam Raimi was first known for his horror film The Evil Dead, he told students that he actually didn’t initially like horror films because he was too scared watching them when he was young. But once he started making Evil Dead, he found the suspense sequence of a horror film similar to what he had done in comedies. That inspired him mix comedy into his horror films, which paid off at the box office.

When making the multi-million dollar trilogy Spider-Man, although Raimi felt like there was less creative control for him and had the added burden of comic book fan expectations, he still tried his best to focus on telling the story well. He blended in an indie production feel and kept comedy elements to make Spider-Man a successful hit during a “low time” of superhero movies.

A Simple Plan was also a turning point for Raimi’s career. After all the experiments with different action-sequence-oriented camera techniques, he took a step back and presented a story with the most basic  of camera languages. He also got help from his life-time friends, the Coen brothers, who had just released Fargo.

By working with different genres, mixing all the elements, collaborating with other filmmakers in the industry, Sam Raimi is putting every effort in delivering a good story to the audience. He shared very valuable experiences and suggestions to students for their careers in filmmaking, and encouraged them to believe that every idea is a seed to grow.  

The Film Arcade Co-Founder Talks His Career, Offers Advice to Aspiring Film Professionals


By Jacob Nelson

Andy Bohn had some straightforward advice for students aspiring to work in the film industry: learn as much as you can about movies.

At a recent speaker series event, the co-founder and managing director of The Film Arcade, a film production and distribution company, encouraged the audience to read everything relating to the film industry, from scripts to trade presses to history books.

“Read about the history of the business and current news, watch a lot, really become a student of film or television,” Bohn said. “You find yourself in meetings with writers, directors, producers, and you’re referencing industry history, it shows you’re knowledgeable. Having that context is invaluable.” (more…)