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MSLCE Student Learns Creative Development Side of Film

By Priyanshi KatareWhen Nia d’Emilio started looking for internships this summer she was sure about one thing — she had to be involved in the film and tv production process. A short while into her job search she narrowed her focus to finding jobs within the creative development function of the production process. After applying

Taking Storytelling from the Stage to the Screen

With his initial sights set on becoming an actor, Daniel Dvorkin ’16 spent four years in a highly creative, intense undergraduate acting conservatory. Although he loved the experience, he didn’t receive any business education while he was there.“After graduation, I realized I didn’t want to be an actor,” says Dvorkin. “I wanted to pursue the

MSLCE Student Helps Entrepreneurs During Internship

by Priyanshi KatareMarcus Farne loves working with entrepreneurs. He’s also had to be entrepreneurial himself. After starting the MSLCE program in the winter quarter, Marcus has been learning to cope with the demands of a rigorous academic curriculum all while searching for opportunities to help expand his experience. In true entrepreneurial style, he leveraged his

MSLCE Student Seeks Innovation in Storytelling + Solutions for Arts Organizations

By Priyanshi KatareLaura Rensing has an eclectic professional background. She’s held a wide range of jobs; from writing to publishing to theater, and while she can’t pinpoint exactly what turned her toward the creative industries, the through line for all her work has been her love for storytelling. “I like being able to tell stories through whatever medium I have,” she explained, “as I grew in my career, I learned to tell

A Move from Filmmaking to Learning the Film Business

Brianna Matthews ’16 always knew she wanted to be involved in filmmaking. Her father was an actor, and she had her sights set on a hands-on, conservatory-style undergraduate program that teaches students how movies are made.  As a film production major at the University of North Carolina School of the Arts, she learned the ins and outs of

How Data is Permeating the Media Marketplace

When Jim Webster, professor at Northwestern University’s School of Communication, went to college for the first time in Fall 1969, it was a tumultuous time. The country was in the throes of the Vietnam War and President Nixon had moved U.S. troops into Cambodia. In Spring 1970, many college campuses simply shut down and canceled

Where Are They Now? 5 Questions with MSLCE Alum Lauren Vernea

 Lauren Vernea, Class of 2017What is your current role(s)/project(s) and what are your responsibilities?By day, I’m currently a freelance documentary associate producer based in New York City. On nights and weekends, I’m an actress, writer and narrative film producer. After doing my internship at the end of MSLCE, I was hired by the company for another project

Ogilvy & Mather President Talks About Why Brands Still Matter at MSLCE Event

By Kathryn E. Lawson“In an era where if you go online and can get a review about anything, do brands matter anymore?” This was the question Northwestern alumnus Adam Tucker, president of Ogilvy & Mather New York, put to the audience at the beginning of his presentation. Citing data and articles questioning the influence that

Expanding Horizons for MSLCE

The winter quarter is an especially dynamic one for MSLCE students. Courses in Economics, Business Models, Media Markets, Digital TV, and Public Policy challenged students to expand their knowledge base while also creating new opportunities for personal and professional growth. In addition to their studies, MSLCE students kicked off their spring quarter by traveling to