By Nick Roman
This summer, I am honored to serve as the Administrative Intern for the Education & Community Programs department with the Lookingglass Theatre Company in Chicago. Day-to-day responsibilities include providing support for four different theatre education camps over the summer, drafting newsletters and performance programs, audience engagement content, and completing tasks “on the fly”- especially on camp performance days.
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By Danny Bittker
Living and working in Hollywood has presented some amazing opportunities! I’m spending the summer interning for Platform Media Group (PMG), a national public relations, event marketing, production, and media firm. The company represents clients across the film and television industry as well as corporate clients like restaurants, bars, and wineries.
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By Nick Roman
Intelligence quotient (IQ) is always a hot topic of conversation surrounding academic pioneers of society. Heroes of groundbreaking discoveries historically have had a high IQ, but what about their emotional quotient (EQ) or emotional intelligence? Research shows that those with a high EQ tend to be successful leaders in their respective sectors. The impact of EQ was one of many leadership qualities that MSLCE students explored in Dr. Gail Berger’s “Leading Creative Teams” course this spring. Throughout the class, we explored various leadership styles through lectures, activities, improvisation, negotiations, all while working with our student teams, maintaining a team contract, interviewing senior leaders, analyzing notable leadership figures, and developing our own vision of leadership.
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By Tate Glover
This quarter I had the opportunity to take Cultural Nonprofits with Professor Larissa Buchholz. The class walked through the key elements for running and understanding nonprofit organizations, and operated as an introduction to the nonprofit arts sector. Throughout the course we worked with the Hyde Park Arts Center, presenting them with suggestions for a marketing plan as our final project.
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By Charlie Wein
By Poorvi Nair
Ensemble: bringing concerts to your home
Creative Connect: Providing a platform for upcoming talent
The Seen: An App that lets you see all the events happening around you, and who’s going to it
These were a few of the amazing start-up ideas that came out of the NuVention: Arts course this past Spring Quarter. Taught by the renowned Greg Latterman from the Kellogg School of Management, the NuVention Arts course gives students the opportunity to learn the skills required to build and pitch their start-up ideas to mentors active in the arts industries.
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by Chad Hewitt
Each quarter, the MSLCE program offers a diverse selection of electives for students to choose from, depending on their career goals and aspirations. When it came time to enroll in classes for the Spring term, I realized I had several conflicts with some of the elections I initially wanted to take and was left with only a few options, one of which was Culture and Globalization. At first, I was not entirely sure it was relevant to my long-term career goals for content development, but I discussed it with MSLCE Associate Director Kate Lawson who told me it would definitely be worthwhile. She was absolutely correct.
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By Kathryn E. Lawson
“In an era where if you go online and can get a review about anything, do brands matter anymore?” This was the question Northwestern alumnus Adam Tucker, president of Ogilvy & Mather New York, put to the audience at the beginning of his presentation. Citing data and articles questioning the influence that brands have today, Tucker explained how Ogilvy was compelled to complete a global study on the role brands play in consumers’ lives today. Key takeaways from the 8,000 surveyed across the world? Brands are still relevant and influential (in some countries more than others), but increasingly, consumers are looking to the values and service aspects of brands when making their choices, not brand image. With this in mind, Tucker then presented some cutting-edge work with companies like Babolat, Coca-Cola, British Airways, Huggies and Glade, that illustrate how Ogilvy is successfully navigating this new landscape and creating meaningful engagements with customers by integrating technology, articulating value, and also tugging at a few heartstrings along the way.
By Nick Roman
The winter quarter is an especially dynamic one for MSLCE students. Courses in Economics, Business Models, Media Markets, Digital TV, and Public Policy challenged students to expand their knowledge base while also creating new opportunities for personal and professional growth. In addition to their studies, MSLCE students kicked off their spring quarter by traveling to New York City, Los Angeles and San Francisco in order to further immerse themselves in the inner-workings of leading creative enterprises and to connect in-person with leaders and innovators based in these cities. Students met with professionals from Amblin Entertainment, Brooklyn Museum, Facebook, LucasFilm, CAA, Second Stage Theater, Tribeca Film Festival, Berkeley Repertory Theatre, and many, many more. You can learn about these experiences directly from MSLCE students in the following pages. (more…)
