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Tag: Adam Tucker

Ogilvy & Mather President Talks About Why Brands Still Matter at MSLCE Event

By Kathryn E. Lawson“In an era where if you go online and can get a review about anything, do brands matter anymore?” This was the question Northwestern alumnus Adam Tucker, president of Ogilvy & Mather New York, put to the audience at the beginning of his presentation. Citing data and articles questioning the influence that

Ogilvy & Mather Advertising President to Speak at Northwestern

By Jacob NelsonLong before Adam Tucker became the president of one of the most renowned brands in the advertising and marketing world, he was a Northwestern liberal arts undergraduate, majoring in Political Science, struggling to maintain his interest – and his GPA – in his coursework.“By the time I had gotten through my sophomore year,