By Thomas WallWhat do the famous shower scene from Alfred Hitchcock’s Pyscho and baby lotion have in common? More than you might think.
By Kathryn E. Lawson“In an era where if you go online and can get a review about anything, do brands matter anymore?” This was the question Northwestern alumnus Adam Tucker, president of Ogilvy & Mather New York, put to the audience at the beginning of his presentation. Citing data and articles questioning the influence that
“When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.” – Leo BurnettIf it wasn’t for his optimism, Leo Burnett, the world-renowned advertising agency, would probably not exist today.MSLCE students recently had the opportunity to visit the Leo Burnett company in downtown