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Tag: Advertising

Ogilvy & Mather President Talks About Why Brands Still Matter at MSLCE Event

By Kathryn E. Lawson“In an era where if you go online and can get a review about anything, do brands matter anymore?” This was the question Northwestern alumnus Adam Tucker, president of Ogilvy & Mather New York, put to the audience at the beginning of his presentation. Citing data and articles questioning the influence that

Students Absorb Company Culture at Leo Burnett

“When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.” – Leo BurnettIf it wasn’t for his optimism, Leo Burnett, the world-renowned advertising agency, would probably not exist today.MSLCE students recently had the opportunity to visit the Leo Burnett company in downtown