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Tag: brands

MSLCE Student Helps Entrepreneurs During Internship

by Priyanshi KatareMarcus Farne loves working with entrepreneurs. He’s also had to be entrepreneurial himself. After starting the MSLCE program in the winter quarter, Marcus has been learning to cope with the demands of a rigorous academic curriculum all while searching for opportunities to help expand his experience. In true entrepreneurial style, he leveraged his

Ogilvy & Mather President Talks About Why Brands Still Matter at MSLCE Event

By Kathryn E. Lawson“In an era where if you go online and can get a review about anything, do brands matter anymore?” This was the question Northwestern alumnus Adam Tucker, president of Ogilvy & Mather New York, put to the audience at the beginning of his presentation. Citing data and articles questioning the influence that