By Brenna C. CroninWith NBC executives present, the 2019 MSLCE cohort presented their marketing plans for the future of NBC Universal, our class case study and learning sponsor this quarter. Charged with designing a rebranding strategy for NBCU, the cohort underwent nine weeks of research, design, and implementation of our brand concepts. “The project for
By ALYSSA HOLCOMBSeasoned digital programmer, platform builder, and NU alumnus Kenny Miller joined students and moderator/MSLCE faculty member AJ Christian for an engaging and insightful chat on “making, sharing and learning” the changes in television in the digital era.
By Miya Williams FayneElizabeth Carner fell in love with theatre when she was eight years old. She attended a performance of Peter Pan and was inspired to work in theatre one day. She recalled, “Peter Pan was the start of realizing that I wanted to inspire an audience, as a way to give back to
By Charlie WeinOn the first day of class, Professor Rick Kolsky asked the MSLCE students: “What is marketing?”. Various answers were given: “showcasing a product” “building a social media strategy” “designing advertisements”. After several answers, Professor Kolsky replied with a resounding “No!”. From there on, students spent the next 10 weeks with Professor Kolsky as
By Kathryn E. Lawson“In an era where if you go online and can get a review about anything, do brands matter anymore?” This was the question Northwestern alumnus Adam Tucker, president of Ogilvy & Mather New York, put to the audience at the beginning of his presentation. Citing data and articles questioning the influence that
By Jacob NelsonBrigette Whisnant got into marketing to help people connect with brands. After two decades, the approach may look a little different, but the goal is exactly the same.“For me it was just about, ‘How do you make people engage with brands?’” Whisnant said about what first appealed to her about marketing. She says