By Priyanshi Katare When Veronica Bustoz was a student at Aquinas College, her life was consumed by theatre. “If I wasn’t in class then I was definitely at rehearsals,” she explained. However, it was her college’s production of ‘Those Shining Lives’ that has stayed with her throughout her professional career. Growing up, Bustoz didn’t have
by Priyanshi Katare A semester abroad in Australia changed Audrey Jones’ professional journey. The trip opened up her horizons and gave her the opportunity to understand where she saw herself fitting in the future and why she wanted to do the kind of work she was doing. It inspired her to take a massive step
By Priyanshi Katare Azmarie Liu doesn’t brand herself as an artistically creative professional — not in the traditional sense anyway. Her creativity stems from her ability to be able to connect with people and sell them ideas. She studied marketing at the undergraduate level during her time at Babson College. “ I love working with
by Samantha Sartori This winter quarter, our cohort had the opportunity to get an inside perspective on career paths in the marketing and PR sector of the arts and entertainment. This mini-series event featuring hiring decision-makers was all about leveraging the best set of tools to get your resume to the top of the stack
By Brenna C. CroninWith NBC executives present, the 2019 MSLCE cohort presented their marketing plans for the future of NBC Universal, our class case study and learning sponsor this quarter. Charged with designing a rebranding strategy for NBCU, the cohort underwent nine weeks of research, design, and implementation of our brand concepts. “The project for
By ALYSSA HOLCOMB Seasoned digital programmer, platform builder, and NU alumnus Kenny Miller joined students and moderator/MSLCE faculty member AJ Christian for an engaging and insightful chat on “making, sharing and learning” the changes in television in the digital era.
By Miya Williams Fayne Elizabeth Carner fell in love with theatre when she was eight years old. She attended a performance of Peter Pan and was inspired to work in theatre one day. She recalled, “Peter Pan was the start of realizing that I wanted to inspire an audience, as a way to give back
By Charlie Wein On the first day of class, Professor Rick Kolsky asked the MSLCE students: “What is marketing?”. Various answers were given: “showcasing a product” “building a social media strategy” “designing advertisements”. After several answers, Professor Kolsky replied with a resounding “No!”. From there on, students spent the next 10 weeks with Professor Kolsky
By Kathryn E. Lawson “In an era where if you go online and can get a review about anything, do brands matter anymore?” This was the question Northwestern alumnus Adam Tucker, president of Ogilvy & Mather New York, put to the audience at the beginning of his presentation. Citing data and articles questioning the influence
By Jacob Nelson Brigette Whisnant got into marketing to help people connect with brands. After two decades, the approach may look a little different, but the goal is exactly the same. “For me it was just about, ‘How do you make people engage with brands?’” Whisnant said about what first appealed to her about marketing.