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Tag: marketing

From Theatre to Accessibility: Veronica Bustoz on Her Journey

By Priyanshi Katare When Veronica Bustoz was a student at Aquinas College, her life was consumed by theatre. “If I wasn’t in class then I was definitely at rehearsals,” she explained. However, it was her college’s production of ‘Those Shining Lives’ that has stayed with her throughout her professional career. Growing up, Bustoz didn’t have

Student Looks to Future Connecting Creative Content with Company Mission

by Priyanshi Katare A semester abroad in Australia changed Audrey Jones’ professional journey. The trip opened up her horizons and gave her the opportunity to understand where she saw herself fitting in the future and why she wanted to do the kind of work she was doing. It inspired her to take a massive step

Azmarie Liu Seeks Innovation in Entertainment and Marketing

By Priyanshi Katare Azmarie Liu doesn’t brand herself as an artistically creative professional — not in the traditional sense anyway. Her creativity stems from her ability to be able to connect with people and sell them ideas. She studied marketing at the undergraduate level during her time at Babson College. “ I love working with

Presenting The Future: Marketing Strategies in Creative Industries

By Brenna C. CroninWith NBC executives present, the 2019 MSLCE cohort presented their marketing plans for the future of NBC Universal, our class case study and learning sponsor this quarter. Charged with designing a rebranding strategy for NBCU, the cohort underwent nine weeks of research, design, and implementation of our brand concepts. “The project for

Sharing Theatre On and Off Stage

By Miya Williams Fayne Elizabeth Carner fell in love with theatre when she was eight years old. She attended a performance of Peter Pan and was inspired to work in theatre one day. She recalled, “Peter Pan was the start of realizing that I wanted to inspire an audience, as a way to give back

MSLCE Students Build Marketing Plans with Professor Rick Kolsky

By Charlie Wein On the first day of class, Professor Rick Kolsky asked the MSLCE students: “What is marketing?”. Various answers were given: “showcasing a product” “building a social media strategy” “designing advertisements”. After several answers, Professor Kolsky replied with a resounding “No!”. From there on, students spent the next 10 weeks with Professor Kolsky

Ogilvy & Mather President Talks About Why Brands Still Matter at MSLCE Event

By Kathryn E. Lawson “In an era where if you go online and can get a review about anything, do brands matter anymore?” This was the question Northwestern alumnus Adam Tucker, president of Ogilvy & Mather New York, put to the audience at the beginning of his presentation. Citing data and articles questioning the influence

Havas Chicago Executive Producer to Speak at Northwestern

By Jacob Nelson Brigette Whisnant got into marketing to help people connect with brands. After two decades, the approach may look a little different, but the goal is exactly the same. “For me it was just about, ‘How do you make people engage with brands?’” Whisnant said about what first appealed to her about marketing.