By Chad HewittThe 2018 MSLCE cohort is comprised of emerging industry leaders specializing in a variety of different interests. Students in Dr. AJ Christian’s Digital Television class recently wrapped up a ten-week exploration into the ever-changing face of the television industry while learning strategies to develop their own ideas into reality.
Category: Faculty + Courses
By Chad HewittThe cornerstone of Cory Sandrock’s Economics of Creative Enterprises class is the careful crafting and development of a business plan to be presented at the culmination of the term. As students learn firsthand the dynamic tension between managing an organization as a creative leader while also considering the financial questions that come with
By Nick RomanMany MSLCE students enter the program with a plethora of creative business ideas, but how do you convince investors to fund your project? This quarter, students learned how speak the language of finance through professor Cory Sandrock’s course, Economics of Creative Enterprises. Topics in economics, accounting, external finance needed (EFN), and valuation culminated
By Chad HewittAs emerging leaders in their respective fields, students in this year’s MSLCE cohort have a surplus of innovative ideas for new projects and enterprises in the creative industries.In fact, the winter term’s classes have a significant focus on the work involved in planning for a new business venture, both financially and strategically. The
By Tate GloverWhat comes to mind when you think about the word advocacy? This is the challenge that Claire Rice, Executive Director of Arts Alliance Illinois, opened with during her visit to MSLCE’s Arts, Public Purpose, and Policy class this past Tuesday. Founded in 1982 to defend public funding for the arts, Arts Alliance Illinois
By Charlie WeinSo, you submitted your cover letter and your resume, you waited anxiously, then you got the call, they want to interview you for the job! But how should you dress? What should you say? How do you make yourself stand out from everyone else? Students in the MSLCE program at Northwestern had the
By Dominique WarrenFrom the first day of The Power of Pitching class, Professor Laverne McKinnon challenged MSLCE students to rethink “pitching” as a match to be made, not a prize to be won. Ultimately, students learned that the most important element of a pitch is the person delivering it. People invest in other people first, then
By Charlie WeinHave you ever wondered why movies don’t release around the world at the same time? Or why you can’t say certain words on TV? Or how games that are free to play generate revenue? MSLCE students explored the answers to these questions through the fall term in Professor Jacob Smith’s “Understanding Creative Industries”
By Minda CervaMSCLE students in Ágnes Horvát‘s Culture and Arts Analytics class spent this fall quarter with numbers and science. “Big data” has become a ubiquitous buzz phrase, but the course proved that it has the potential to predict market trends for creative products. Horvat is an assistant professor who works at the Northwestern Institute on Complex
By Nick RomanDisney, Lululemon, Yahoo, and Michelin star restaurants all offer products familiar to most of today’s consumers, but MSLCE students got an even closer look into these well-known brands this fall through Pablo Boczkowski’s Organizational Processes course.Students examined the structure and function of various companies through three lenses: the strategic design, political, and cultural.