By Evyenia Constantine Last week, film producer and co-founder of the Motion Picture Corporation of America (MCPA) Brad Krevoy, spoke to students from the MSLCE program, and other students within The School of Communication in the Guild Lounge in Scott Hall.
Category: Faculty + Courses
By Amy A. Ross Writing up a project for a class is one thing; pitching a convincing business proposal to a panel of experts is a completely different challenge. Students from the NUvation: Arts course were able to recreate this real-world experience during their final presentations at the beginning of June. The eight proposals included
By Amy A. Ross Before he had even graduated from college, Northwestern University alum, Zack Johnson, was already cracking the social-media code. Applying network science to the creative industries, Johnson was helping upcoming music pop and hip-hop artists like Mike Posner and Big Sean rapidly grow their fan bases. How?
By Amy A. Ross In some ways, Julian Posada’s approach to the media business resembles the old adage of not putting all your eggs in one basket. Rather than targeting the large mass audiences of the twentieth century, his philosophy captures the need to capitalize on the niches. “It all boils down to the secret
By Kathryn Lawson Writer Roger Wolfson recently had a bad day. A few weeks ago, while walking along the beach with his wife and three dogs, Easy, Peaceful, and Miracle, they were approached by a group of teens that tried to mug them, leaving him with a black eye.
By Jenna Myers “There needs to be a 30% minority representation for that minority to be heard,” says Meiko Takayama, and the percentage of corporate executives who are women is far lower than that — around 15%. Takayama is the founder and CEO of Advancing Women Executives (AWE), a business service for corporate executives with
By Jacob Nelson Gregg Latterman wants to teach his students to be as excited about digital disruption as he is. The music industry veteran founded Aware Records in 1993, an early adopter of the Internet that eventually entered into an agreement with Columbia Records to combine major label backing with grassroots artist development. The combination
By Jacob Nelson Michelle Shumate wanted her students to get hands-on experience in the world of nonprofit arts management. So, she found them a client to manage. Not an in-class, hypothetical client, but a real-life, small theater in Evanston. “I really want them not just to know things and do armchair problem solving,” Shumate said,
By Jacob Nelson Laverne McKinnon is perhaps one of the only television producers out there who doesn’t believe in pitching. “I believe in finding the right match.” A graduate from Northwestern’s RTVF program with an MBA from Pepperdine University, McKinnon works as a senior programming executive, independent producer, and media consultant. Her day-to-day tasks include
By Jacob Nelson For Northwestern Assistant Professor Gail Berger, good leadership comes from people who understand themselves as much as they understand their team. Berger, who is teaching a spring course in MSLCE that focuses on developing key leadership skills, described how important it is for a good leader to have a keen perception for