By Sarah Bergeson
My internship at Shawnee Mission Theatre in the Park has mainly consisted of taking charge of all social media content as well as the creation and scheduling of e-newsletters for the theatre.
When I started at the beginning of the summer season, the organization used these emails as well as Facebook and Twitter to digitally spread awareness; now, we’ve added Instagram and Snapchat as well as some new types of content. Where before it was mainly promotional images, now I’ve started included behind-the-scenes content from rehearsals, interviews with staff members, and challenges. Most recently, I incorporated these types of posts into the promotion of Joseph and the Amazing Technicolor Dreamcoat. (more…)