How do we create and manage our identities online? Jeremy Birnholtz, an associate professor within the School of Communication, joined the MSLCE cohort for the first faculty talk of the quarter to discuss his focus on human-computer interaction, particularly with social media. Students learned about the establishment of virtual boundaries and various dialects within the gay dating app Grindr. (more…)
During spring break, students in the Master of Science in Leadership for Creative Enterprises (MSLCE) program participated in our annual trek to a media capital in the United States. Due to the growth of the program, students chose between two different destinations this year: Los Angeles and New York… No site would have been able to host thirty-six students plus staff at once! (more…)
Over spring break, the MSLCE program split in half and sent a cohort to both New York and Los Angeles to see the creative industries up-close and personal. Being interested in the film and television industry, I travelled to Los Angeles, and came away with a much deeper understanding of what it’s like to work in Hollywood. (more…)
How did your study of the Colón Opera House lead you to your current project looking at the world of high-end fashion shoes?
My first book, The Opera Fanatic, was an exploration of what it means to love something and started my journey of exploring the subjective as a particular kind of category. Instead of opposing it to what is “objective” I became interested in how it is a particular knowledge form that needs to be studied systematically. So as a follow up to a book that explored in depth the collaborative work of producing the opera fanatic as a peculiar embodiment of taste, instead of the more obvious ethnography of fandom or musical practices, I thought of another subject that is usually conceived as either over-determined with “social” character or as irrational and frivolous: fashion. (more…)
The MSCLE Trek to the “Big Apple” was informative, encouraging, and inspiring.
Coming from a nonprofit and performance background, I was surprised and appreciative of the vast insight and knowledge I was able to gain from the experience. As we visited branding agencies, including Mother and Ogilvy & Mather, and heard from various alumni speakers including Alex White of Pandora, and Chris Meadows of Facebook, these experiences provided my classmates and me with valuable insight (more…)
Over the course of five days in Los Angeles, my fellow MSLCE students and I had several amazing opportunities to learn about various media industries by speaking to professionals from film/television, music, and talent agencies.
We began our trip by meeting with several Northwestern alumni, led by Marvel Animation Manager Diana Theobald and Tristar Productions Creative Executive Malcolm Gray, who gave us an overview of relocating to LA from Evanston. They happily answered our questions about how Northwestern helped them with the transition and continues to provide them with invaluable resources.
Whether you’re planning on starting your own business or working within an existing company, knowing your audience is key.
What kinds of constraints face certain industries, particularly within the fragmented entertainment industry? How are companies working to overcome these often tech-related hurdles? James Webster’s course “Understanding Media Markets: Users, Makers and Metrics” aimed to increase students’ awareness of the complex digital environment we live in today by identifying the role we, as consumers, play in shaping the marketplace for the producers of media and the myriad measurement systems in place that quantify our dynamic, ranging preferences.
The MSLCE program’s emphasis on networking and broad understanding of the creative industries culminates with the annual trek to one of the major entertainment centers of the country.
Half of the cohort that went to New York City, and met with a wide variety of companies and alumni associated with creative work to see the way these industries thrive in the Big Apple. From selling ancient Greek art to coordinating interactive exhibits at the Museum of Modern art, the trek exposed students to the ways the program’s coursework can be applied to the real world. (more…)
In order to execute an idea, the entrepreneur(s) must have a stratagem that accounts for the infrastructure of the organization, value offered by the service and/or good solicited, who the target customer(s) is, what communication channels will be utilized, finances, and the expected revenue streams visa vie a business plan that is subsequently actualized into a business model.
What happens after this model is applied and when the market changes, as markets can and will do, especially in the creative sector where cultural trends send markets into frenzies each and every year? (more…)