Cory Sandrock, who teaches the Business of the Creative Sector, knows a lot about both finance and the arts. He is a Theatre graduate from Northwestern’s School of Communication and holds an MBA from The University of Chicago Booth School of Business. He has extensive experience in capital markets, strategic planning, financial analyses, commercial real estate,
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By Jacob Nelson Sabrina Wang has a very specific goal while enrolled as a student in the MSLCE program: she wants to bring her love of museums and marketing together for her dream job. While studying communications and east Asian studies at the University of Southern California, Wang interned at both the campus’ Fisher Museum
By Jacob Nelson In November 2015, Mary Sherman was working on a presentation that explored the importance of art. Specifically, it was about the importance of her art nonprofit, TransCultural Exchange, an annual conference that brings together artists from across the globe. She originally planned to argue its importance based on the significance of its
By Lauren Vernea During spring break, the MSLCE cohort made the journey to Hollywood. While in Los Angeles, students met with Northwestern alumni and Hollywood executives who are currently working at companies such as Disney Motion Pictures, FOX Searchlight, FX Networks, Universal Pictures/Secret Hideout, HBO, MACRO Ventures, Scott Free Productions, Partizan Entertainment, Film Independent, and more.
By Chip Potter The unprecedented growth of the digital media marketplace may seem daunting to many entrepreneurs trying to break into the world of the creative industries, but as we learned in Professor James Webster’s class, Understanding Media Markets, it actually provides tremendous opportunity. Understanding “Big Data” is absolutely crucial to sustained success in marketing,
By Leslie Zhu During spring break, half of the MSLCE cohort went on a journey to Los Angeles, the center of the nation’s film and television industry. The expansiveness of both the city and its industry are so real and mind-blowing. If New York is a machine for finance, commerce and art, Los Angeles, is
By John Hounihan Over the break between quarters, the MSLCE program set forth on its yearly Industry Immersion treks to the media capitals of the United States. For half of the cohort, that meant a week in the Big Apple.
By Lauren Vernea This winter quarter in the MSLCE elective class “Business Models for Creative Enterprises,” students immersed themselves into how the world’s most creative companies operate. Prof. Daniel Gruber’s authentic enthusiasm for the class and the MSLCE program was evident from the beginning. The class structure was a diverse mix of lectures, case study
By Lauren VerneaMSLCE students recently participated in a site visit to the world renowned full-service media agency, Mediavest Spark at Chicago’s Merchandise Mart. The company’s newly formed content department provides all forms of media from short films to mobile apps driven to connect clients with their brands.
By Leslie Zhu The television industry has expanded with myriads of platforms and evolved from network to cable and internet distribution. New players like Amazon, Netflix and Hulu, and YouTube have made it easier for television show creators to get their material produced and are also gradually reshaping the entire television market and culture. We are