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Tag: Northwestern

Helping Artists Become Profitable Entrepreneurs

From drawing and singing to writing and performing music, Adjunct Professor PJ Loughran developed an early love for the creative arts.   “All I wanted to do was find a way to have a life doing those things,” he says. “I was fortunate to come from a family that didn’t dissuade me. My parents saw what

Finding the Right Niche within the World of Entertainment

A journey to find his true career passion has taken Charles Wang ’20 around the world. Following his BA in Arts, Entertainment, and Media Management at Tongji University in China, he came to the United States to explore new opportunities. After attending New York University for a year, he decided the technology management program he

Taking on Digital Innovation and Social Justice with Expanded Curriculum

When Pablo Boczkowski, MS in Leadership for Creative Enterprises director, launched this School of Communication degree program in 2014, he envisioned curriculum that would help students connect their creative expertise with the business knowledge, strategic skills, and entrepreneurial mindset necessary to successfully lead projects and teams in entertainment, media, and the arts. He served as

Erato Li Looks for Ways to Support and Preserve Cultural Heritage

by Priyanshi Katare Erato Li believes that the future of our cultural heritage lies in our ability to diversify the perspectives around it and how we consume it. “I studied and went to work in different countries so the one thing I really value is diversity. I try to understand different people in different cultural

Azmarie Liu Seeks Innovation in Entertainment and Marketing

By Priyanshi Katare Azmarie Liu doesn’t brand herself as an artistically creative professional — not in the traditional sense anyway. Her creativity stems from her ability to be able to connect with people and sell them ideas. She studied marketing at the undergraduate level during her time at Babson College. “ I love working with

UTA Media Rights Agent Gives Insights into Talent Agency Life

By Priyanshi Katare Leading global talent and entertainment company UTA represents many of the most acclaimed figures across film, television, news, music, sports, speakers, theater, fine art, literature, video games, podcasts and other social and digital content. A passionate advocate for artists, creators and innovators, the company also is recognized in the areas of film

At the Intersection of Communication and Activism

Activism has always been at the heart of Northwestern Assistant Professor TJ Billard’s work. While studying as an undergraduate at George Washington University from 2010 to 2014, Billard focused on political communication and became increasingly involved in transgender political activism. “It was a politically optimistic time, but, for many reasons, it was also a frustrating

MSLCE Student Seeks Innovation in Storytelling + Solutions for Arts Organizations

By Priyanshi Katare Laura Rensing has an eclectic professional background. She’s held a wide range of jobs; from writing to publishing to theater, and while she can’t pinpoint exactly what turned her toward the creative industries, the through line for all her work has been her love for storytelling.  “I like being able to tell stories through whatever medium I have,” she explained, “as I grew in my career, I learned