By Chip Potter The unprecedented growth of the digital media marketplace may seem daunting to many entrepreneurs trying to break into the world of the creative industries, but as we learned in Professor James Webster’s class, Understanding Media Markets, it actually provides tremendous opportunity. Understanding “Big Data” is absolutely crucial to sustained success in marketing,
Category: Faculty + Courses
By Lauren Vernea This winter quarter in the MSLCE elective class “Business Models for Creative Enterprises,” students immersed themselves into how the world’s most creative companies operate. Prof. Daniel Gruber’s authentic enthusiasm for the class and the MSLCE program was evident from the beginning. The class structure was a diverse mix of lectures, case study
By Leslie Zhu The television industry has expanded with myriads of platforms and evolved from network to cable and internet distribution. New players like Amazon, Netflix and Hulu, and YouTube have made it easier for television show creators to get their material produced and are also gradually reshaping the entire television market and culture. We are
By Joe Giovannetti Finance is the language of business. This is the phrase MSLCE Professor Cory Sandrock championed over his 9-week winter class, Introduction to the Creative Enterprises. In this short time, Sandrock aimed to teach students the principles of economics, accounting, and corporate finance to aid them in their creative careers.
By John Hounihan Startups have been around as long as businesses have. In every industry, innovation and new ideas are cultivated and tested in the form of young, up and coming business.
By Lauren Vernea During a recent Entrepreneurship seminar, MSLCE students participated in an all day workshop with Northwestern Professor David Schonthal. Schonthal teaches in Northwestern’s Kellogg School of Management, focusing on new venture creation, design thinking, innovation and creativity. The workshop for the MSLCE cohort was a detailed crash course in the foundations of entrepreneurship.
By Joe GiovannettiOn Tuesday, February 8th, Betsy Steinberg paid a visit to Professor Daniel Gruber’s elective course, Business Models in Creative Enterprises. Steinberg came to speak with the MSCLE cohort about her experience at Kartemquin Films, a film company with the mantra “Democracy through Documentary.” Betsy has spent her entire career in the realm of film
By Lauren Vernea During a recent Professional Development class, MSLCE students received a lecture from special guest, Northwestern Professor J.P. Sniadecki. Sniadecki is a filmmaker and anthropologist who specializes in making experimental documentaries focusing on the collective human experience. His filmography is mainly based in China and the United States.
By Joe Giovannetti On Jan. 30, the MSLCE cohort gathered with Amanda Schonfeld for a professional seminar centered on the art of interviewing. Schonfeld, a professional recruiter, shared some of the insights she has gained over her seventeen-year professional career.
By Leslie ZhuWhat is Arts Administration? How do you get into arts administration? MSLCE students attended the “How to get hired into Arts Admin” workshop at Norris Center on Jan. 25 to hear answers to these questions.