By Nick Roman MSLCE students arrive at Northwestern with substantial professional experience, which typically includes project management. In reflecting on experiences in the field, MSLCE students discovered that while end results of their projects were positive, the process leading up to them proved to be more difficult. To breakdown project management, MSLCE students recently attended
Category: Faculty + Courses
By Charlie Wein It’s no question that these days, our lives revolve around our digital devices. Whether it be social interaction through Facebook and Twitter, artistic expression through Instagram and Pinterest, or even in keeping up with current events, we are more likely to access our preferred news outlets by digital means through our phones
For our first Faculty Spotlight of the 2017-2018 academic year, we interviewed Northwestern Professor James G. Webster about media audiences. Webster researches audience measurement, the behavior of media audiences, and media industries. In the responses below, he discusses misconceptions about audiences, how to determine “a hit,” and predictions for the future of audience behavior.
by Kathryn Lawson MSLCE students are joined by business, engineering, and other students from across the university in Gregg Latterman’s class on entrepreneurship in the arts. Students break themselves up into groups with the goal of taking their original business venture idea from concept to reality in ten weeks. Latterman brings in entrepreneurs from Chicago
By Jacob Nelson Today, we spotlight Gregg Latterman, an MSLCE Adjunct Lecturer, and the Program Lead of Zell Fellows. Latterman’s had an incredibly successful career in arts entrepreneurship, which he drew on during our interview to share advice for aspiring entrepreneurs. What is the most important skill for an aspiring entrepreneur? The most important thing
By John Hounihan When we think of collaborations in the arts, we often think of artistic meetups – two musicians creating a record together or great stage actors tackling a big name play. In reality, though, collaboration in the arts come in a lot of different shapes and sizes. On the administrative leadership side, collaboration
By Leslie Zhu Growing up, “globalization” meant a geography class with an international focus. But as an international student studying in the U.S., globalization has morphed into the process by which I submerge myself into this diverse country. So what is globalization, really? Through the MSLCE Culture and Globalization course, I found the answer comprises
By Leslie Zhu “I really like that we can work on a project that is associated with a real nonprofit organization”, said Joe Giovenetti during the last meeting of our Cultural Nonprofit Organizations course. Most students feel the same way. This course was distinct from our other classes. Our assignment came from an actual client,
By John Hounihan Conversation. Insight. Problem Solving. Any MSLCE student will tell you that these are some of Professor Rick Kolsky’s tools for marketing strategy. A bonafide player in the marketing consultation world, his stories of Smucker’s and Discovery Kids bring with them not only the theory of effective brand management and marketing, but the
By Joe Giovannetti “What makes a great leader?”The students of the MSLCE 2016-2017 cohort pondered this question on the first day of their spring semester elective, “Leading Creative Teams.” Many of the students were excited to enroll in this class, after first meeting Gail Berger in the fall for a Professional Teamwork Seminar. Now, in that