By Chad Hewitt The cornerstone of Cory Sandrock’s Economics of Creative Enterprises class is the careful crafting and development of a business plan to be presented at the culmination of the term. As students learn firsthand the dynamic tension between managing an organization as a creative leader while also considering the financial questions that come
Category: Faculty + Courses
By Nick Roman Many MSLCE students enter the program with a plethora of creative business ideas, but how do you convince investors to fund your project? This quarter, students learned how speak the language of finance through professor Cory Sandrock’s course, Economics of Creative Enterprises. Topics in economics, accounting, external finance needed (EFN), and valuation
By Chad Hewitt As emerging leaders in their respective fields, students in this year’s MSLCE cohort have a surplus of innovative ideas for new projects and enterprises in the creative industries. In fact, the winter term’s classes have a significant focus on the work involved in planning for a new business venture, both financially and
By Tate Glover What comes to mind when you think about the word advocacy? This is the challenge that Claire Rice, Executive Director of Arts Alliance Illinois, opened with during her visit to MSLCE’s Arts, Public Purpose, and Policy class this past Tuesday. Founded in 1982 to defend public funding for the arts, Arts Alliance
By Charlie Wein So, you submitted your cover letter and your resume, you waited anxiously, then you got the call, they want to interview you for the job! But how should you dress? What should you say? How do you make yourself stand out from everyone else? Students in the MSLCE program at Northwestern had
By Dominique Warren From the first day of The Power of Pitching class, Professor Laverne McKinnon challenged MSLCE students to rethink “pitching” as a match to be made, not a prize to be won. Ultimately, students learned that the most important element of a pitch is the person delivering it. People invest in other people
By Charlie Wein Have you ever wondered why movies don’t release around the world at the same time? Or why you can’t say certain words on TV? Or how games that are free to play generate revenue? MSLCE students explored the answers to these questions through the fall term in Professor Jacob Smith’s “Understanding Creative
By Minda Cerva MSCLE students in Ágnes Horvát‘s Culture and Arts Analytics class spent this fall quarter with numbers and science. “Big data” has become a ubiquitous buzz phrase, but the course proved that it has the potential to predict market trends for creative products. Horvat is an assistant professor who works at the Northwestern Institute
By Nick Roman Disney, Lululemon, Yahoo, and Michelin star restaurants all offer products familiar to most of today’s consumers, but MSLCE students got an even closer look into these well-known brands this fall through Pablo Boczkowski’s Organizational Processes course. Students examined the structure and function of various companies through three lenses: the strategic design, political,
By Minda Cerva “Superman” sued “The Greatest American Hero.” “Jaws” sued “Great White.” “Star Wars” sued “Battlestar Gallactica.” Hallmark sued Maya Angelou. Each of these complicated lawsuits were brought to court, some with merit while others were found to be without. But the topics, though nuanced, were consistent. The issues typically involved either a charge