By Nick Roman
Students examined the structure and function of various companies through three lenses: the strategic design, political, and cultural. Each lens was applied to various case studies to prepare students to be effective leaders in our respective creative sectors.
In viewing companies through the political lens, MSLCE students gained tools to evaluate divisions of power and the impact of structural network-building. We studied charismatic venture capitalist, Heidi Roizen, whose work focuses on networks and three key sources of power: positional, relational, and social.
Yahoo’s branding is internally and externally synergistic, which makes it ideal for the cultural lens. Students identified artifacts, deeds, language, stories, accomplishments, and standards of Yahoo, and organized them into an iceberg metaphor to grasp the cultural lens.
Students enjoyed approaching el Bulli, a case about a former fine dining restaurant that is the only recipient of three Michelin stars. Students fantasized about the exquisite food while analyzing operations of the restaurant.