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Category: Guest Speakers

CBS Vice President and Executive Talks TV, Gives Career Advice

Jane Gottlieb’s career was largely self-invented and built brick by brick in small steps. Days out of Northwestern, Jane landed a job in the then-nascent field of ‘corporate AV (as it was then called) and never looked back.   Producing meetings and events for blue chip companies required a boatload of skills: theme development, proposal and

Leo Burnett Executive Offers Students Advice About Advertising

By Cameron Kong A rarity in the advertising world, Jeanie Caggiano is still at her first agency. When Leo Burnett came to Northwestern’s career fair, she was the first in line. More than 30 years later, Caggiano has climbed her way to executive vice president and creative director of the Chicago-based worldwide advertising company. “Don’t

CBS Marketing VP Learned to Trust Her Instincts

By Jacob Nelson Jane Gottlieb, a VP and Executive Producer with the CBS Marketing Group, has a unique job: she works in television, but what she creates usually doesn’t air. That’s because Gottlieb doesn’t produce shows, but business events. She works on special projects like the Upfront, a huge, annual sales event that brings 3,000

EPICS Roundtable Event Brings TV and Film Superstars to Northwestern

By Zach Hyman MSLCE students, alongside School of Communication undergraduates and MFA candidates, participated in the EPICS TV and Film Networking Roundtable Event on Monday, November 2nd. The event featured six film and television professionals who met with students in small groups during this speed networking event, providing advice and asserting questions. Their main lesson

Cubs Play-By-Play Announcer Talks Sports Broadcasting with MSLCE students

By Amy A. Ross   After a decade working as the Chicago Cubs television play-by-play announcer, Len Kasper has made himself an integral part of the local game-watching experience. “It was a circuitous route to get to where I am today, but I never wavered,” said Kasper, during a talk with students of Northwestern’s Master’s program

Syndio CEO Applies Social Network Analysis to the Music Industry

By Amy A. Ross Before he had even graduated from college, Northwestern University alum, Zack Johnson, was already cracking the social-media code. Applying network science to the creative industries, Johnson was helping upcoming music pop and hip-hop artists like Mike Posner and Big Sean rapidly grow their fan bases. How?