By Laura Hess Engage. Empower. Entertain. This is the mission of Tugg, an innovative crowdsourcing platform for cinema-on-demand film distribution. Founded in 2011, Tugg’s business model encompasses theatrical, non-theatrical, and educational licensing sales and strategic distribution for narrative and documentary films.
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By Dan Li Looking for an internship that fit what I was interested in was hard, so I am glad to be part of Savvo Digital Sommelier Solution’s marketing team. Savvo is a digital marketing company focused on promoting wine brands with a digital and physical presence in the retail environment. They have created digital kiosks
By Jacob L. Nelson Two MSLCE professors recently joined thousands of others in Japan for the 66th Annual Conference of the International Communications Association (ICA). Northwestern professors James Webster and Aymar Jean Christian were two of about 3,000 attendees who made the long trip to Fukuoka, Japan for the five-day meeting of academics and industry
Today, we continue our feature where we ask an MSLCE professor three questions about the creative field they work in. Below is a conversation with Gail Berger, Assistant Professor of Instruction at Kellogg, McCormick, and the School of Education and Social Policy, about building apps, giving and getting feedback, and becoming an effective team leader. Can you briefly describe
By Scotty Stieber When discussing globalization, often the idea of cultures crossing borders and oceans comes to mind. Claudio Benzecry’s “Culture and Globalization” course took that basic framework and extended it far beyond traditional modes of thinking to discuss how to globalize the creative class. How are cities, both large and small, changing as a
By Laura Hess “Who were you, before you were told who you are?” Our fellow MSLCE classmate looked up at us and then back down at the little reed of paper. “Who were you, before you were told who you are,” she repeated quietly. Silence. This was our first class together in Laverne McKinnon’s “Pitching
By John Matthew Simon “Perfection is pointless if you can’t share,” said Charles Adler, co-founder of Kickstarter and founder of the Center for Lost Arts, as he spoke with our NUvention: Arts course earlier this spring. The course, led by Gregg Latterman an alum of the Kellogg School of Management
By Dan Li At the end of spring quarter, MSLCE students presented marketing plans for potential businesses and organizations as part of the final project for the Marketing Strategies for Creative Enterprises course, taught by Northwestern Professor Richard Kolsky.
By Zach Hyman The MSLCE program came to a close for the year on June 6th with the final Leadership and Teamwork class, an elective taught by Kellogg professor Gail Berger. In honor of the occasion, every student had the opportunity to present their “vision of leadership.” The results perfectly reflected the unique road we’ve
By Laura Hess “One show does not a brand make.” So said Melissa Wasserman, SVP of Client Solutions and Integrated Marketing at AMC Networks, as she recently met with students in Professor Rick Kolsky’s Marketing Strategies in Creative Industries course. The class discussed AMC’s acute pivot from American Movie Classics with no original programming, to a rebranded