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Tag: Creative Enterprises

UTA Media Rights Agent Gives Insights into Talent Agency Life

By Priyanshi Katare Leading global talent and entertainment company UTA represents many of the most acclaimed figures across film, television, news, music, sports, speakers, theater, fine art, literature, video games, podcasts and other social and digital content. A passionate advocate for artists, creators and innovators, the company also is recognized in the areas of film

A Move from Filmmaking to Learning the Film Business

Brianna Matthews ’16 always knew she wanted to be involved in filmmaking. Her father was an actor, and she had her sights set on a hands-on, conservatory-style undergraduate program that teaches students how movies are made.   As a film production major at the University of North Carolina School of the Arts, she learned the ins and outs

Students Learn How to Organize Creative Ideas into Successful Enterprises in Jennifer Kim-Matsuzawa’s and Allison Henry’s Business Models Class

By Joshua Baggett Harnessing creative energy into a thriving business requires an understanding of the underlying framework that supports and sustains various business ventures. During the Winter 2019 quarter, Jennifer Kim-Matsuzawa’s and Allison Henry’s “Business Models” class offered MSLCE students an in-depth overview of the key elements businesses need to meet growth, hit profitability targets,

New Lessons in Familiar Packaging: Organizational Processes in Creative Enterprises

By Tom Wall It’s something completely new wrapped in something familiar. In so many ways, Pablo Boczkowski’s Organizational Processes in Creative Enterprises course was unlike anything I had ever experienced in the classroom before. While I knew nothing about the three lenses approach to analyzing companies, heuristics and decision-making biases, or the pros and cons

EPICS Teaches MSLCE Students How to Navigate Pathways and Networks in the Creative Industries

By Brenna C. Cronin The currency of real networking is not greed, but generosity. – Keith Ferrazzi  Jonah Zeiger, Associate Director of EPICS (External Programs, Internships, & Career Services) at Northwestern University, presented on the power of relationships and looking for connections between others during his Pathways and Networks in the Creative Industries Seminar last

Students Learn to Speak the Language of Finance in Economics of Creative Enterprises Course

By Nick Roman Many MSLCE students enter the program with a plethora of creative business ideas, but how do you convince investors to fund your project? This quarter, students learned how speak the language of finance through professor Cory Sandrock’s course, Economics of Creative Enterprises. Topics in economics, accounting, external finance needed (EFN), and valuation