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Tag: Creative Enterprises

Using TikTok to Explore Musical Narratives: Dan Cassin on Digital Creativity

    By Priyanshi Katare ‘Dan’s Mystery Hat Box,’ was a defining video in Daniel Cassin’s journey as a TikTok content creator. The video was focused on Cassin’s call-to-action to help raise funds for his time in the MSLCE program and Chicago area shelters. To his surprise, it got over two thousand responses. Cassin was

Helping Artists Become Profitable Entrepreneurs

From drawing and singing to writing and performing music, Adjunct Professor PJ Loughran developed an early love for the creative arts.   “All I wanted to do was find a way to have a life doing those things,” he says. “I was fortunate to come from a family that didn’t dissuade me. My parents saw what

Anywhere Is Home: An Endeavor in Creative Enterprises

By Priyanshi Katare ‘Anywhere Is Home’ is a podcast run by student Julia Relova that explores the concept of ‘home.’ Through her work, she is providing a creative space for people to discuss and challenge the linearity attached to the idea of personal and homely spaces. “I’m trying to go beyond just understanding ‘where’ home

Taking on Digital Innovation and Social Justice with Expanded Curriculum

When Pablo Boczkowski, MS in Leadership for Creative Enterprises director, launched this School of Communication degree program in 2014, he envisioned curriculum that would help students connect their creative expertise with the business knowledge, strategic skills, and entrepreneurial mindset necessary to successfully lead projects and teams in entertainment, media, and the arts. He served as

UTA Media Rights Agent Gives Insights into Talent Agency Life

By Priyanshi Katare Leading global talent and entertainment company UTA represents many of the most acclaimed figures across film, television, news, music, sports, speakers, theater, fine art, literature, video games, podcasts and other social and digital content. A passionate advocate for artists, creators and innovators, the company also is recognized in the areas of film

A Move from Filmmaking to Learning the Film Business

Brianna Matthews ’16 always knew she wanted to be involved in filmmaking. Her father was an actor, and she had her sights set on a hands-on, conservatory-style undergraduate program that teaches students how movies are made.   As a film production major at the University of North Carolina School of the Arts, she learned the ins and outs

Students Learn How to Organize Creative Ideas into Successful Enterprises in Jennifer Kim-Matsuzawa’s and Allison Henry’s Business Models Class

By Joshua Baggett Harnessing creative energy into a thriving business requires an understanding of the underlying framework that supports and sustains various business ventures. During the Winter 2019 quarter, Jennifer Kim-Matsuzawa’s and Allison Henry’s “Business Models” class offered MSLCE students an in-depth overview of the key elements businesses need to meet growth, hit profitability targets,

New Lessons in Familiar Packaging: Organizational Processes in Creative Enterprises

By Tom Wall It’s something completely new wrapped in something familiar. In so many ways, Pablo Boczkowski’s Organizational Processes in Creative Enterprises course was unlike anything I had ever experienced in the classroom before. While I knew nothing about the three lenses approach to analyzing companies, heuristics and decision-making biases, or the pros and cons