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Tag: Creative Enterprises

Students Learn How to Organize Creative Ideas into Successful Enterprises in Jennifer Kim-Matsuzawa’s and Allison Henry’s Business Models Class

By Joshua BaggettHarnessing creative energy into a thriving business requires an understanding of the underlying framework that supports and sustains various business ventures. During the Winter 2019 quarter, Jennifer Kim-Matsuzawa’s and Allison Henry’s “Business Models” class offered MSLCE students an in-depth overview of the key elements businesses need to meet growth, hit profitability targets, and

New Lessons in Familiar Packaging: Organizational Processes in Creative Enterprises

By Tom WallIt’s something completely new wrapped in something familiar. In so many ways, Pablo Boczkowski’s Organizational Processes in Creative Enterprises course was unlike anything I had ever experienced in the classroom before. While I knew nothing about the three lenses approach to analyzing companies, heuristics and decision-making biases, or the pros and cons of

EPICS Teaches MSLCE Students How to Navigate Pathways and Networks in the Creative Industries

By Brenna C. CroninThe currency of real networking is not greed, but generosity. – Keith Ferrazzi Jonah Zeiger, Associate Director of EPICS (External Programs, Internships, & Career Services) at Northwestern University, presented on the power of relationships and looking for connections between others during his Pathways and Networks in the Creative Industries Seminar last week. As

Students Learn to Speak the Language of Finance in Economics of Creative Enterprises Course

By Nick RomanMany MSLCE students enter the program with a plethora of creative business ideas, but how do you convince investors to fund your project? This quarter, students learned how speak the language of finance through professor Cory Sandrock’s course, Economics of Creative Enterprises. Topics in economics, accounting, external finance needed (EFN), and valuation culminated