BY ALYSSA HOLCOMB Professor Gail Berger’s Leading Creative Teams course reinforced more than just class themes and curriculum. Through two group-based projects, as well as an individual leadership presentation, hard work was elevated through teamwork, resulting in a busy but rewarding course that made us all reflect on what truly makes a good leader.
Category: Faculty + Courses
By Brenna C. CroninWith NBC executives present, the 2019 MSLCE cohort presented their marketing plans for the future of NBC Universal, our class case study and learning sponsor this quarter. Charged with designing a rebranding strategy for NBCU, the cohort underwent nine weeks of research, design, and implementation of our brand concepts. “The project for
By Joshua Baggett Harnessing creative energy into a thriving business requires an understanding of the underlying framework that supports and sustains various business ventures. During the Winter 2019 quarter, Jennifer Kim-Matsuzawa’s and Allison Henry’s “Business Models” class offered MSLCE students an in-depth overview of the key elements businesses need to meet growth, hit profitability targets,
By Brenna C. Cronin With an emphasis on strategic planning, understanding boards and governance, and the role of executive leadership in nonprofit organizations, Professor Larissa Buchholz led our cohort through an intensive nonprofit leadership training course this winter quarter. Deep dives into volunteer management, the role of social media, audience development, fundraising, and corporate partnerships,
by Thomas Wall On the first day of Professor Brenda Ellington Booth’s Personal Leadership Insights course, a simple question was posed to the class: what is leadership? As students in a master’s program called “Leadership for Creative Enterprises,” it’s a question that we hadn’t yet taken the time to truly consider. Professor Booth asked us
By Claudia Encinas There seems to be a rumour going around that creative minds and numbers don’t mix, and we are therefore afraid to even think about financial aspect of our various pursuits. Professor Cory Sandrock, however, proved to us that that isn’t always the case during his Economics of Creative Enterprises course for the
By Joshua Baggett As the winter quarter begins to wind down, most of us in the MSLCE cohort are still in the throes of internship application season. With the average student’s application list reaching anywhere from 20-30 internships, the process can often feel like you’ve gotten lost in a one-sided game of Marco/Polo. To help
By Brenna C. Cronin From his school band program where he met the trumpet, to prestigious jazz degrees at Depaul University and Northwestern University, there is no question of the power of music over Orbert Davis’ life. He built his career path from a studio musician in the “jobbing” economy, to four successful business ventures,
Data Detectives on an Easter Egg Hunt: MSLCE Student and Professor Collaborate Outside the Classroom
by Thomas Wall Have you ever been watching one of your favorite movies and noticed a kind of hidden message? Something subtle, and requiring knowledge of another film to understand? Perhaps something left just for you or like-minded fans? It can be a simple as an image of R2D2 showing up in Raiders of the
By ALYSSA HOLCOMB ‘Tis the season to be applying… As the current MSLCE cohort inches closer and closer to summer internship season, the EPICS team has been hosting a series of events geared towards preparing students for interviews and beyond. A recent session, led by Associate Director of EPICS Jonah Zeiger, covered personal branding. More