By Laura Hess “One show does not a brand make.” So said Melissa Wasserman, SVP of Client Solutions and Integrated Marketing at AMC Networks, as she recently met with students in Professor Rick Kolsky’s Marketing Strategies in Creative Industries course. The class discussed AMC’s acute pivot from American Movie Classics with no original programming, to a rebranded
Category: Faculty + Courses
By Benjamin Levine Last week, the MSLCE cohort did a workshop with Northwestern professor Michelle Shumate, an expert on nonprofit management. Learning about nonprofits is crucial for students interested in the creative fields because so much important work happens in this space. As Shumate informed us, nonprofit organizations (NPOs) account for 10% of the US workforce and have seen
By Cameron Kong Aaron Firestein, the co-founder of Bucketfeet, joined the MSCLE students in Gregg Latterman’s NUvention Arts Entrepreneurship class last week. The story of Bucketfeet began with the serendipitous meeting of two strangers traveling through Argentina. At their parting, Aaron drew on a pair of canvas shoes which Raaja Nemani, his later business partner,
By Ben Levine The entrepreneurship course taught by Gregg Latterman gives students the opportunity to build their own company from the ground up. One of the highlights of the course is the myriad of wonderful guest speakers and mentors that Professor Latterman brings in to help give the students a sense of how entrepreneurship works
By Pablo J. Boczkowski, MSLCE Director During spring break, students in the Master of Science in Leadership for Creative Enterprises (MSLCE) program participated in our annual trek to a media capital in the United States. Due to the growth of the program, students chose between two different destinations this year: Los Angeles and New York…
By Scotty Stieber Whether you’re planning on starting your own business or working within an existing company, knowing your audience is key. What kinds of constraints face certain industries, particularly within the fragmented entertainment industry? How are companies working to overcome these often tech-related hurdles? James Webster’s course “Understanding Media Markets: Users, Makers and Metrics”
By Benjamin Levine The MSLCE program’s emphasis on networking and broad understanding of the creative industries culminates with the annual trek to one of the major entertainment centers of the country. Half of the cohort that went to New York City, and met with a wide variety of companies and alumni associated with creative work
By John Matthew Simon An idea is only as great as its implementation. In order to execute an idea, the entrepreneur(s) must have a stratagem that accounts for the infrastructure of the organization, value offered by the service and/or good solicited, who the target customer(s) is, what communication channels will be utilized, finances, and the
By Zach Hyman A documentary miniseries about police brutality. An animated short about dinosaurs. A hybrid scripted series focusing on a long-forgotten art movement called “Fluxus.” These projects and more were among those presented in our final Digital Television class with Professor AJ Christian.
by Benjamin Levine A crash-course in the language of business can be a tough sell for a group of students whose primary focus is on performance and entertainment. Finance is a difficult subject that many people are averse to, but it is essential to understand when starting a business or working in an administrative role.