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Tag: Brenna Cronin

Presenting The Future: Marketing Strategies in Creative Industries

By Brenna C. CroninWith NBC executives present, the 2019 MSLCE cohort presented their marketing plans for the future of NBC Universal, our class case study and learning sponsor this quarter. Charged with designing a rebranding strategy for NBCU, the cohort underwent nine weeks of research, design, and implementation of our brand concepts. “The project for

Programming and Community Engagement Are Keys to Navy Pier Revitalization

By Brenna C. CroninWith a stack of impact reports in hand, Michelle Boone—Chief Engagement Officer of Navy Pier, started our site visit with the power of information. Programming and community engagement are the drumbeats of her department and deserve incredible recognition for the revitalization of Navy Pier as it stands today.

Learning By Doing: Cultural Non-Profit Organizations with Larissa Buchholz

By Brenna C. CroninWith an emphasis on strategic planning, understanding boards and governance, and the role of executive leadership in nonprofit organizations, Professor Larissa Buchholz led our cohort through an intensive nonprofit leadership training course this winter quarter. Deep dives into volunteer management, the role of social media, audience development, fundraising, and corporate partnerships, paired

A “Year Of Power”: MSLCE Visits Chicago Humanities Festival

By Brenna C. CroninThe MSLCE cohort was warmly greeted by a six-member team at the Chicago Humanities Festival offices last week. With the sound of hammering and drilling in the air, the Chicago Humanities Festival (CHF) is the definition of a vibrant and expanding arts nonprofit, full of impact and growth—literally!

EPICS Shows MSLCE Students How To Discover Their Strengths in Exclusive Workshop

By Brenna C. CroninWoo. Achiever. Communication. Activator. Maximizer.“You have a 1 in 275,000 chance of sharing the same top 5 strengths as another person”, shared Jonah Zeiger, Associate Director of EPICS (External Programs, Internships, & Career Services) at Northwestern University. The Career Development focus in the MSLCE program is in full swing as the Fall quarter

EPICS Teaches MSLCE Students How to Navigate Pathways and Networks in the Creative Industries

By Brenna C. CroninThe currency of real networking is not greed, but generosity. – Keith Ferrazzi Jonah Zeiger, Associate Director of EPICS (External Programs, Internships, & Career Services) at Northwestern University, presented on the power of relationships and looking for connections between others during his Pathways and Networks in the Creative Industries Seminar last week. As

Producers Share Insights, Advice at MSLCE’s Greenlight: Idea to Script to Screen

By Brenna C. CroninA significant theme in our Master of Science in Leadership for Creative Enterprises (MSLCE) coursework this fall is the power of pathways and networks. On Thursday, October 18, our cohort, along with a number of others, attended a Speaker Series event with three titans of the film industry. Each accomplished in their own