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Sandy Fang

From: Shenzhen, Guangdong, China

Undergraduate Institution: New York University

Undergraduate Study: Media, Culture & Communication; Economics Major

Area(s) of Interest: Music, TV/Film, Video/Digital Media, Arts/Music Festivals, Entrepreneurship, PR/Marketing

Experience: Music Director Intern, Call Me by Fire (Season 4) – Supported music production and live performance preparation for a major Chinese music variety show; Distribution Intern, Youhug Media – Supported the distribution of Chinese TV dramas and short-form content, including platform communication, project launches, and distribution-related work

Ideal role in 10 years:Producer in the entertainment industry, particularly in film/television or music; Project lead for music events and live performances, overseeing the planning and execution of large-scale projects

What led you to enroll in the MSLCE program at Northwestern University?

My undergraduate studies gave me a strong foundation in media theory, while my work experiences gave me hands-on exposure to the entertainment industry. I chose MSLCE to connect these experiences and further develop my business and leadership skills in the creative industries.

Favorite song/movie/podcast/show/festival/exhibition?

Favorite Chinese TV Show: Fake It Till You Make It; Favorite Variety Show: Call Me by Fire

What aspect of the MSLCE program are you most excited to experience? (i.e. specific class, site visit, IDEA fund, internship, etc.) Meeting like-minded peers and having opportunities to work on creative projects together; Learning more about global trends, news, and perspectives in the entertainment industry.

What would you most like to win?

To create a music or film/TV project that reaches audiences around the world, resonates with them, and gives them inspiration and strength.

If you had to describe yourself in three words they would be…

Rational, gentle, determined

If you could live anywhere in the world, where would it be? 1) Shenzhen, 2) New York, 3) Beijing