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Vicky Cheng

Vicky Cheng
B.M., Cello Performance, New England Conservatory; M.M., Cello Performance, Northwestern University

Area(s) of Interest: Music, TV/Film, Visual Arts, Performing Arts, Theatre, Dance, Photography, Video/Digital Media, Arts/Music Festivals, Nonprofit Work, Entrepreneurship, PR/Marketing

What are 1-2 of your most significant academic/extracurricular/work experiences? I put together a large-scale concert production for my graduation recital, organized everything on my own and had a great success. I established an account and write articles about music and attracted more than 200 fans.

What is your ideal job in 10 years? I envision leading a creative-sector program that fosters cross-disciplinary artistic collaboration to inspire and engage the public

What led you to enroll in the MSLCE program? The MSLCE program offers a panoramic view of the creative arts industry, providing courses that bridge business and the arts to help turn creative visions into reality. It also brings together a community of like-minded individuals.

What aspects of the MSLCE program are you most excited for? I am especially excited for courses like Organizational Processes in Creative Enterprises, Marketing Strategies in Creative Industries, Culture and Globalization, Culture and Arts Analytics, Business Models in Creative Enterprises, and Entrepreneurship in Creative Industries, as they directly align with my entrepreneurial idea. I am also very excited about IDEA fund and site visits, as I already have some exciting ideas to build my entrepreneurial project. I’m very much looking forward to connecting with industry professionals and collaborating with like-minded peers throughout the MSLCE program.

Favorite… Salzburg Festspiele (Music Festival), Ravinia Music Festival, Marlboro Music Festival