Cathy Chen
B.A., Marketing / Film & TV, Boston University
Area(s) of Interest: TV/Film, Visual Arts, Photography, Video/Digital Media, Entrepreneurship, PR/Marketing
What are 1-2 of your most significant academic/extracurricular/work experiences? I worked as a strategist for MassDOT last year. Our team was tasked with creating an advertising campaign to increase people’s safety awareness in the Boston area. At the end of our semester, we the award of outstanding client partnership.
What is your ideal job in 10 years? My career goal is to create my own business. I plan to work on the marketing area to gain experience and resources. Eventually, I want to open a marketing agency to promote business for startups.
What led you to enroll in the MSLCE program? I’m passionate about creative storytelling and marketing strategies, and this program provides courses of business, leadership, and creative fields. These courses align with my career goal and prepares me well for my future career.
What aspects of the MSLCE program are you most excited for? I’m really interested the courses, like Economics of Creative Enterprises and Marketing Strategies in Creative Industries. These courses align with my career goal and will enhance my knowledge in this field.
Favorite… My favorite movie is In the Mood for Love. Since I love photography, the film really resonates with me because of its stunning cinematography. Every frame feels like a carefully composed photograph, with its use of color, light, and framing creating a sense of atmosphere. It inspires me to think about how storytelling can be conveyed not only through dialogue, but also through visual composition and mood.