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Introducing B2M: An Accelerated Path from Your Northwestern Bachelor’s to a Master’s in Leadership for Creative Industries

Northwestern University undergraduates interested in building careers across entertainment, media and the arts now have a new way to take the next step.

The Bachelor’s to Master’s (B2M) program offers eligible Northwestern undergraduate students an accelerated pathway to the MS in Leadership for Creative Enterprises (MSLCE) in the School of Communication. Designed for students who want to pair their undergraduate education with graduate-level leadership training, B2M provides a streamlined route toward a master’s degree focused on the creative industries.

Build the Business and Leadership Skills Behind Creative Careers

Today’s creative industries extend far beyond traditional arts and entertainment roles. From film, television and music to digital media, marketing, design, technology and emerging platforms, organizations need professionals who understand both creative work and the strategy behind it.

MSLCE brings these worlds together. Students develop skills in leadership, strategy, marketing, finance, analytics and innovation while exploring how different sectors of the creative economy intersect. The program draws students from a wide range of academic and creative backgrounds, creating an interdisciplinary environment that reflects the industries graduates will enter.

Why Consider the B2M Program?

For Northwestern students already thinking about careers in creative industries, B2M provides an opportunity to begin planning for graduate study while completing an undergraduate degree. The accelerated pathway allows eligible students to build on their Northwestern experience and transition into MSLCE for focused graduate training and professional development.

Students also continue to access to the broader Northwestern and Chicago creative communities, industry professionals, experiential learning opportunities and a network of peers pursuing careers throughout the creative economy.

Is B2M Right for You?

B2M may be a strong fit for Northwestern undergraduates interested in combining their existing academic or creative expertise with the business, leadership and strategic skills needed to navigate the evolving creative economy.

Whether your interests are in entertainment, media, arts, marketing, design, technology or another part of the creative industries, B2M offers a pathway to turn those interests into the next stage of your Northwestern education.

Interested in learning more? Explore B2M eligibility, program requirements and the application process, or connect with the MSLCE team to discuss whether the program fits your goals.

B2M Program Page