By Tate Glover
Wednesday afternoon we visited Edelman, a public relations and marketing organization. We spoke with the Vice President, Andy Lutzky, who encouraged us to work hard and be as helpful as possible to those around us. We also learned from Executive Vice President Stacy Sommer about the Edelman Trust Barometer. From extensive research, Edelman has been able to collect data about which sources of information people across the U.S. trust.
On Thursday afternoon we visited Kanopy, a growing video streaming service that aims to provide “Thoughtful Entertainment.” The company sells its product to Universities and libraries in Australia and the U.S. We met with founder and chief executive Olivia Humphrey and learned both about her impetus for starting Kanopy as well as how the company has managed continuous expansion in an industry full of competitors like Netflix and Hulu. It was inspiring to see how Humphrey had identified a problem within educational film distribution and created Kanopy as a response and efficient solution.
Our last visit of the trip was to Berkeley Repertory Theater where we met with Rachel Hull, the Director of the School of Theater. We were given a tour of Berkeley Rep’s two theater spaces, Peets Theater and the Roda Theater. Hull explained that earlier in its lifetime, Berkeley Rep tried to be everything for everyone, but it has since learned to focus in on the esoteric programming it has become known for. She advised us that as a company you should not overpromise what you’re capable of. Hull also told us that cultivating a group of dedicated subscribers is critical to the running of a theater like Berkeley Rep.