By Kathryn E. Lawson “In an era where if you go online and can get a review about anything, do brands matter anymore?” This was the question Northwestern alumnus Adam Tucker, president of Ogilvy & Mather New York, put to the audience at the beginning of his presentation. Citing data and articles questioning the influence
Tag: Ogilvy & Mather
By Jacob Nelson Long before Adam Tucker became the president of one of the most renowned brands in the advertising and marketing world, he was a Northwestern liberal arts undergraduate, majoring in Political Science, struggling to maintain his interest – and his GPA – in his coursework. “By the time I had gotten through my