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Tag: NBC

Presenting The Future: Marketing Strategies in Creative Industries

By Brenna C. CroninWith NBC executives present, the 2019 MSLCE cohort presented their marketing plans for the future of NBC Universal, our class case study and learning sponsor this quarter. Charged with designing a rebranding strategy for NBCU, the cohort underwent nine weeks of research, design, and implementation of our brand concepts. “The project for

Incoming MSLCE Student Aspires to Develop Shows for NBC

By Amy Ross When you ask Scott Lederman to dream big, his mind drifts off to 30 Rock in New York City, somewhere inside the NBC Television Network headquarters. Although most children love television, his fascination only grew with age, as he reflected on how production teams came up with ideas that would capture the