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Tag: marketing strategies

Presenting The Future: Marketing Strategies in Creative Industries

By Brenna C. CroninWith NBC executives present, the 2019 MSLCE cohort presented their marketing plans for the future of NBC Universal, our class case study and learning sponsor this quarter. Charged with designing a rebranding strategy for NBCU, the cohort underwent nine weeks of research, design, and implementation of our brand concepts. “The project for

Madhuvanti Ghose Shares About Curation at the Chicago Art Institute

By Tate GloverFor our Marketing Class, Professor Rick Kolsky invited Madhuvanti Ghose, the curator of the Alsdorf Galleries of the Chicago Art Institute. Ghose gave us a brief history of the Alsdorf wing, explaining how the architectural design was intended to make the space primarily into a passage between the new building and the old