By Brenna C. CroninWith NBC executives present, the 2019 MSLCE cohort presented their marketing plans for the future of NBC Universal, our class case study and learning sponsor this quarter. Charged with designing a rebranding strategy for NBCU, the cohort underwent nine weeks of research, design, and implementation of our brand concepts. “The project for
Tag: marketing strategies
By Chad Hewitt Personally, one of my favorite aspects of the MSLCE program is the manner in which each course within the curriculum builds upon and interacts with each other. For example, while learning about the cultural wealth and economic development of various cities around the world is interesting in and of itself, the material
By Tate Glover For our Marketing Class, Professor Rick Kolsky invited Madhuvanti Ghose, the curator of the Alsdorf Galleries of the Chicago Art Institute. Ghose gave us a brief history of the Alsdorf wing, explaining how the architectural design was intended to make the space primarily into a passage between the new building and the