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Tag: Brigette Whisnant

Havas Chicago Executive Producer Talks Marketing at Northwestern

By Jacob NelsonDuring his introduction of Brigette Whisnant at last week’s speaker series event, Kellogg professor Rick Kolsky said, “I think my job is fun, but she gets to do some really cool stuff.”As an executive producer at Havas Chicago, Whisnant oversees the content production work for a couple of well-known clients like AT&T and

Havas Chicago Executive Producer to Speak at Northwestern

By Jacob NelsonBrigette Whisnant got into marketing to help people connect with brands. After two decades, the approach may look a little different, but the goal is exactly the same.“For me it was just about, ‘How do you make people engage with brands?’” Whisnant said about what first appealed to her about marketing. She says