Rita Yuan
B.A., Communication, University of California – San Diego
Area(s) of Interest
Music, Video/Digital Media, Arts/Music Festivals, Entrepreneurship, PR/Marketing,Gaming
What are 1-2 of your most significant academic/extracurricular/work experiences?
During my time at Qingantang Creative Culture Communication Co. Ltd, I held the role of Marketing Specialist. This dynamic position involved a range of responsibilities such as market research, exhibition organization, social media promotion, and event coordination. This experience refined my copywriting, scriptwriting, campaign evaluation, and global marketing skills, enabling me to contribute effectively to advertising success and navigate the multifaceted online marketing landscape.
What is your ideal job/role in about 10 years?
Advertising & Integrated Marketing
What led you to enroll in the MSLCE program at Northwestern?
Enrolling in Northwestern’s MSLCE program perfectly aligns with my goal to excel in the entertainment industry. As a passionate advocate for fostering brand-consumer connections, I aim to establish my own advertising or integrated marketing firm in the coming years. The program’s dual focus on the intricacies of the entertainment sector and leadership development deeply resonates with me. I believe it will provide me with insights into the industry’s dynamics while honing my leadership skills for managing creative teams. The interdisciplinary curriculum, esteemed faculty, and industry connections assure me of a well-rounded skill set and networking opportunities. In essence, Northwestern’s MSLCE program offers a vital platform to refine my passion, understand the entertainment industry, and develop leadership skills, all crucial for my long-term career aspirations.
Favorite (song/movie/podcast/show/festival/exhibition…)
I am a deep lover of music. I played piano for 17 years and I am also an amateur singer, my favorite singer is Joss Stone and Eason Chen.
What aspect of the MSLCE program are you most excited to experience? (i.e. specific class, site visit, IDEA fund, internship, etc.)
Marketing Strategies in Creative Industries, Arts and Entertainment Law and Ethics
What award would you most like to win?
I would love to share a meal with my grandfather, who passed away five years ago. Unfortunately, due to being in the United States for my studies at that time, I didn’t have the chance to bid him farewell. Since childhood, my grandfather and grandmother were the ones who cherished me the most. Their presence was a constant throughout my early years, providing me with the greatest love and care. I wish I could have a simple home-cooked meal with my grandfather, engaging in conversation, asking about his well-being, and listening to his stories.
If you had to describe yourself in three words, they would be…
Inclusive, Outgoing, Empathetic
If you could donate one million dollars, which cause/organization would you choose to support?
I would donate to a poverty-stricken school in a rural area of China. Within these underserved mountainous regions, numerous children yearn for opportunities beyond their limited circumstances. Many of their parents are working far away from home. These children dream of venturing beyond the mountains to explore the wider world. My aspiration is to provide them with improved educational resources, helping them realize their great ambitions.