Xinyue Xu
B.A., Communication, University of California – Los Angeles
Area(s) of Interest: Music, TV/Film, Photography, Video/Digital Media, Arts/Music Festivals, Entrepreneurship, PR/Marketing, Gaming
What are 1-2 of your most significant academic/extracurricular/work experiences? Creative intern at Ogilvy, contributing to brand renewal projects and digital marketing strategies for brands; Research project on social media film marketing, analyzing short video impact on film success.
What is your ideal job/role in about 10 years? Being a leader strategist in the creative industry. Work at the intersection of creativity and tech, driving impactful brand strategies that resonate with global audiences and elevate brand identities in a digital landscape.
What led you to enroll in the MSLCE program at Northwestern? Interest in the creative industries
What aspect of the MSLCE program are you most excited to experience? (i.e. specific class, site visit, IDEA fund, internship, etc.) I am most excited about the internship opportunities within the MSLCE program. The chance to apply my knowledge in real-world settings, particularly within the creative industries
If you had to describe yourself in three words, they would be… Creative, Analytical, Visionary
Where are you from? LOS ANGELES