Xinyu Zhang
B.A., Business, Brandeis University
Area(s) of Interest: Visual Arts, Fine Arts, Photography, Entrepreneurship, PR/Marketing
What are 1-2 of your most significant academic/extracurricular/work experiences? When I interned in LVMH, I collaborated in crafting a 2023 marketing strategy for LVMH, incorporating festival engagements and celebrity endorsements, contributing to a projected 5% increase in brand engagement and a 5% boost in initial ROI metrics.
What is your ideal job/role in about 10 years? Marketing/Branding in Fashion Field
What led you to enroll in the MSLCE program at Northwestern? MSLCE is oriented towards the development of practical work skills and can provide us with sufficient professors, alumni, and job-related resources
What aspect of the MSLCE program are you most excited to experience? (i.e. specific class, site visit, IDEA fund, internship, etc.) internship experience
If you could donate one million dollars, which cause/organization would you choose to support? National Alliance on Mental Illness
If you had to describe yourself in three words, they would be… Empathetic, ambitious, and articulate
Favorite piece of media? Favorite movie: Pride and Prejudice
Where are you from? Harbin Heilongjiang China