Xiaoya Lei
B.S., Advertising: Syracuse University
Area(s) of Interest: Music, Video/Digital Media, Arts/Music Festivals, Entrepreneurship, PR/Marketing, Gaming
What are 1-2 of your most significant academic/extracurricular/work experiences? I’ve complete several academic projecst with my professor based on the needs of real brands; and I translated a small pixel game by myself
What is your ideal job/role in about 10 years? Creative Director
What led you to enroll in the MSLCE program at Northwestern? I was interested in learning how we can apply creative ideas and strategies to other entrepreneurship
What aspect of the MSLCE program are you most excited to experience? (i.e. specific class, site visit, IDEA fund, internship, etc.) The internship. Experience is always important to be more creative.
If you had to describe yourself in three words, they would be… Curious, conscientious, care
Favorite piece of media? My favorite song is the reprise version of Promise and it’s from the original sound track of Silent Hill. I really love instrumental music from games because they are always representing an important theme, a plot from the story, or the feelings of characters.