Nakshi Vyas
B.A., Marketing, University of Illinois-Chicago
Area(s) of Interest: Entrepreneurship, PR/MarketingArea(s) of Interest: Music, TV/Film,Visual Arts, Video/Digital Media, Arts/Music Festivals, Nonprofit Work , Entrepreneurship, PR/Marketing
What are 1-2 of your most significant academic, extracurricular, and/or work experiences? One of my most significant academic experiences was leading strategy and brand decisions in advanced marketing simulations like Capsim and Allstar Brands, where I balanced financial performance with long-term brand equity across global markets. Equally impactful was my design-thinking work with UIC RecWell, where I translated user research into creative prototypes—blending strategy, storytelling, and experience design.
What is your ideal job/role in about 10 years? In ten years, I see myself as a creative strategy leader—shaping brand ecosystems at the intersection of business, culture, and experience, either within a global consumer brand or my own venture.
What led you to enroll in the MSLCE program at Northwestern University? I enrolled in MSLCE because it uniquely bridges creative vision with leadership and business rigor. Northwestern’s interdisciplinary approach aligns perfectly with my goal of leading creative teams while driving real commercial and cultural impact.
Favorite… Movie: The Devil Wears Prada — a sharp portrayal of power, taste, ambition, and the cost of creative excellence within elite industries.
If you could have lunch with one person living or dead, who would it be and why? I would have lunch with Virgil Abloh—to learn how he redefined luxury, culture, and creativity by breaking traditional gatekeeping and building community-driven brands.
If someone made a movie about your life, what would it be called and who would play you? Title: Designed, Not Assigned Played by: Alia Bhatt — for her balance of intensity, versatility, and modern ambition.
If you could live anywhere in the world, where would it be? I would live between New York and Mumbai—two cities that thrive on ambition, creativity, and constant reinvention