Lishan Xiang
B.S., Marketing, SUNY-Binghamton
Area(s) of Interest: Music, TV/Film, Performing Arts, Video/Digital Media, Arts/Music Festivals, PR/Marketing
What are 1-2 of your most significant academic/extracurricular/work experiences? I completed an internship with Alibaba, taking charge of Youpin business user growth, organizing 6 online campaigns. I also worked for Netease.
What is your ideal job/role in about 10 years? Starting my own marketing company, which provides innovative digital marketing strategies.
What led you to enroll in the MSLCE program at Northwestern? I was very impressed by the core courses and NU’s global alumni network.
What aspect of the MSLCE program are you most excited to experience? The core course Marketing Strategies in Creative Industries, and internship opportunities.
If you could have lunch with one person (living or dead), who would it be? And why? Kazuo Inamori, I’ve been reading his book Living Law. He wrote about karma, good fortune, and how he changed his life by changing his attitude. Although there are a lot ideas that seem very cliche, this book definitely makes me think about things differently.