Lexian Fang
B.F.A., SAIC
Area(s) of Interest: TV/Film, Visual Arts, Fine Arts, Video/Digital Media, Gaming
What are 1-2 of your most significant academic/extracurricular/work experiences? During my internship at Aimer, I was responsible for conducting market research, which included analyzing market trends, understanding consumer needs, creating user profiles, and assessing the marketing strategies of our competitors. Additionally, I evaluated the effectiveness of various advertising channels, including live broadcasts, TikTok and etc. For the project “A Mixed-technique Approach in Advanced Woven Structure,” I designed and wove with naturally dyed gradient wool yarn on a floor loom. I then combined wet felting techniques to create a fabric with a unique and delicate texture. The overall color scheme and design were inspired by the vast cosmic starry sky.
What is your ideal job/role in about 10 years? In about 10 years, my ideal job is to be a curator specializing in creating multi-sensory art environments that focus on themes of healing.
What led you to enroll in the MSLCE program at Northwestern? To gain the business knowledge and marketing skills necessary for curating successful exhibitions.
What aspect of the MSLCE program are you most excited to experience? (i.e. specific class, site visit, IDEA fund, internship, etc.) Economics of Creative Enterprises and Marketing Strategies in Creative Industries