Adriana Aguirre
B.A., Communications and Social Media, Tecnologico de Monterrey y de Estudios Superiores
Area(s) of Interest: Music,TV/Film,Video/Digital Media,Arts/Music Festivals,Entrepreneurship,PR/Marketing
What are 1-2 of your most significant academic/extracurricular/work experiences? Provided marketing advisory for conserving the San Lorenzo Canyon, a canyon very dear and respected in my hometown. Going to the Amazon and walked +300 km visiting 5 communities, providing social activities.
What is your ideal job/role in about 10 years? Having my creative branding studio (only operating in Mexico) in the US with clients there
What led you to enroll in the MSLCE program at Northwestern? Combining business with creativeness
What aspect of the MSLCE program are you most excited to experience? (i.e. specific class, site visit, IDEA fund, internship, etc.) I am eager to understand how to strategically manage a creative business sustainably and effectively. In particular, the course on Brand Management in the Digital Age has captured my interest.
Favorite piece of media? Favorite band: Pink Floyd. Favorite festival: ACL or Corona Capital, Favorite Brand: Taqueria Orinoco and Tiny Disco