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Zisui Liu

Zisui Liu
BFA in Illustration, School of Visual Arts

Area(s) of Interest: TV/film, Visual arts, Video/digital media, Arts/music festivals, PR/Marketing

Experience: I planned and executed the first metaverse virtual catwalk of PepsiCo Recycling in 2022.I was responsible for leading the team to produce ideas, as well as production quality management of virtual models in the later stage, and project progress management. I produced creative scripts and screen language with Pepsi’s environmental protection concept as the core. The videos we made have played more than 22.87 million on the whole network, and the total reading volume is 2.092 million+

As a account executive for the virtual show of the 2023 runway series of the Feng Chen Wang high-end fashion brand in Shanghai Fashion Week project, I am responsible for efficient understanding of the client’s brief, communicating with the client and the design team, as well ¬†as leading project management and budget control.

Ideal Job in 10 Years: In five years, I hope to do creative marketing projects for luxury brands. I would like to have an In-depth understanding of the marketing model of luxury art and luxury commerce events

In ten years, I hope to set up my own studio, focusing on creating marketing solutions for fashion brands and luxury goods in an interesting way, from an artistic perspective, and with efficient economic benefits.

 

What led you to enroll in the MSLCE program at Northwestern? I will combine the artistic ability of my undergraduate study with art and business and create high-quality advertising and marketing solutions for high-end, artistic brands. MSLCE focuses on the creative industry and attracts students who love art, which is very consistent with my future career plan.

What are you most looking forward to about the MSLCE program? I believe the Understanding the Creative Industries course q00will strengthen my understanding and thinking about the entertainment and creative enterprise market. The Power of Pitching and Persuasion and Arts and Entertainment Law and Ethics course helped me understand how to start my own studio in the future and how to sell ideas as a leader. Secondly, the internship program of MSLCE also allows me to grow rapidly in practice

Which leader or influential figure inspires you the most and why? Rihanna

She is rich and beautiful which is what attracted me in the first place. Later, I learned deeply that she is a free and individual artist and a business-minded businessman. In line with expectations, the future is beautiful, not rigid people. Similarly, she also combined art and business to establish her own beauty brand. also contribute to racial equality

Where are you from? Hunan, China