Ai Jian
BS in Business and Marketing, Social Sciences Minor, New York University Shanghai
Area(s) of Interest: Music, Visual arts, Performing arts, Dance, Video/digital media, Arts/music festivals, PR/Marketing
Experience: Designed a creative project of virtual interactive experience for Shanghai Chinese Orchestra; Responsible for cooperate promo film on culture diversity when working as a PR intern;
Ideal Job in 10 Years: Run my own consulting firm to support creative enterprises that are struggling for the dissemination of traditional culture
What led you to enroll in the MSLCE program at Northwestern? Hoping to continue further studies in this cutting-edge profession and gain experience in practical scenarios
What are you most looking forward to about the MSLCE program? Courses about Marketing and Analysis
If you could have lunch with one person (living or dead), who would it be? Picasso. I have long been a big fan of the ‘artist’ Picasso and the genre he led. While at the same time, I also appreciate Picasso as a master of communication who marketed himself through advanced approaches rather than waiting to be discovered. As a marketing student who is also an art lover, I believe that relying merely on products while neglecting the role of communication, a business is likely to lose its share in the market. Therefore, I really want to talk to Picasso to learn from his excellent marketing strategies.
If you had to describe yourself in three words, they would be…
Peaceful, Introvert, Open-minded
Where are you from? Shanghai, China