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Tag: Creative Industries

Self-Awareness Results in Better Leadership

As a certified executive coach, guiding organizations like the Chicago Cubs, Chicago Public Schools, and the U.S. Intelligence Community, Professor Brenda Ellington Booth is a teacher, coach, and mentor who knows there isn’t one right way to lead. Through her Personal Leadership Insights course this quarter, she’s sharing her knowledge with MS in Leadership for

UTA Media Rights Agent Gives Insights into Talent Agency Life

By Priyanshi Katare Leading global talent and entertainment company UTA represents many of the most acclaimed figures across film, television, news, music, sports, speakers, theater, fine art, literature, video games, podcasts and other social and digital content. A passionate advocate for artists, creators and innovators, the company also is recognized in the areas of film

A Move from Filmmaking to Learning the Film Business

Brianna Matthews ’16 always knew she wanted to be involved in filmmaking. Her father was an actor, and she had her sights set on a hands-on, conservatory-style undergraduate program that teaches students how movies are made.   As a film production major at the University of North Carolina School of the Arts, she learned the ins and outs

Presenting The Future: Marketing Strategies in Creative Industries

By Brenna C. CroninWith NBC executives present, the 2019 MSLCE cohort presented their marketing plans for the future of NBC Universal, our class case study and learning sponsor this quarter. Charged with designing a rebranding strategy for NBCU, the cohort underwent nine weeks of research, design, and implementation of our brand concepts. “The project for