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Tag: Audience

MSLCE Students Learn the Importance of Knowing Your Audience

By Scotty Stieber Whether you’re planning on starting your own business or working within an existing company, knowing your audience is key. What kinds of constraints face certain industries, particularly within the fragmented entertainment industry? How are companies working to overcome these often tech-related hurdles? James Webster’s course “Understanding Media Markets: Users, Makers and Metrics”