Zhirong Li

B.S. in Media Culture and Communication, New York University

Area(s) of Interest: TV/film, Video/digital media, Entrepreneurship, PR/Marketing

Experience: I was an e-board member in American Advertising Federation NYU chapter and I was responsible for social media account management and arrange weekly activities for group members. My team aim to provide PR/Marketing strategies for one of the local beauty salon Nail Love and we came up with a detailed proposal to the owner.

My most recent internship was in the oversea content marketing department in iQIYI, one of the biggest streaming platforms in China. I was responsible for social media management and PR works for artists that relate to different titles.

Ideal job in 10 years: I would like to be in a managerial role in an entertainment or an advertising agency.

What led you to enroll in the MSLCE program at Northwestern? I noticed that my undergraduate study was not enough to support what I want to do in the future. This program provides practical and holistic curriculum that would greatly benefit my future career path.

What are you most looking forward to about the MSLCE program? I am really excited to learn about the course “Organizational Process in Creative Enterprises.”

Where are you from? Shenzhen, Guangdong, China